IAS PARTNERS WITH REDDIT TO PROVIDE AI-DRIVEN MEASUREMENT TO ADVERTISERS

The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS's reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across Reddit. "Third party validation underscores our commitment to equipping Reddit advertiser ...