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Priceline Selects Omnicom's PHD as New Media Agency of Record
BKNGBooking Holdings(BKNG) Prnewswire·2024-06-13 11:02

Priceline's selection of the new media agency reflects its commitment to innovation, precision marketing and delivering exceptional experiences and value to travelers. PHD will partner with Priceline's internal teams in data-driven media strategy, planning and buying to drive reappraisal and growth amongst new customers in key traveler segments. "For 25 years, Priceline has been helping travelers experience moments that matter," said Michael Solomon, CEO, PHD USA. "As their brand media AOR, PHD will ensure ...