Does BKNG's Strong Growth Prospect Make the Stock Worth Buying?

It is leveraging Generative AI (GenAI) to boost customer experience. It has added a slew of GenAI-powered features to its Trip Intelligence suite to deliver enhanced trip planning and booking experience. Per a Statista report, revenues in the global travel and tourism market are expected to hit $927.3 billion in 2024 and reach $1.06 trillion by 2028, witnessing a CAGR of 3.5% between 2024 and 2028. The largest category of this market is "hotels," in which the number of users is expected to reach 1.4 billion ...