Booking Holdings (BKNG) to Boost Customer Base With PHD Deal

Booking Holdings is expected to gain solid customer momentum for its Priceline platform on the back of its latest partnership. Expanding partnerships have been the key driver for its customer momentum. Agoda also partnered with the Taipei City Government Department of Information and Tourism to serve as the Official Accommodation Partner for the World Masters Games (WMG). Per the terms of the deal, Agoda now offers a dedicated booking page for the WMG, simplifying accommodation searches for competitors and ...