商贸零售行业动态点评：618宠物食品战报发布，零食礼包品类增速突出

Investment Rating - The report maintains an "Outperform" rating for the industry [5] Core Insights - The pet food sector shows significant growth, with JD.com's 618 sales report indicating a 42% year-over-year increase in transaction volume and over 100% growth in sales for 936 brands [1][2] - The pet snack gift category has particularly outstanding growth, with cat food baked goods sales up 170% year-over-year and dog snack gift sales up 273% [2] - The live streaming sales environment on JD.com has seen a substantial increase, with a 207% rise in viewers and a 292% increase in brand live streaming sales [2] Summary by Sections Sales Performance - JD.com's pet business reported a transaction volume increase of over 42% year-over-year during the 618 promotional period, with new users up 32% [1] - 936 brands saw sales growth exceeding 100%, while 261 brands experienced sales growth over 1000% [1] Product Category Growth - The pet snack gift category has shown remarkable growth, with specific categories like cat food baked goods and dog snack gifts seeing increases of 170% and 273% respectively [2] - The sales volume for cat snack gifts surged by 2615% year-over-year [2] Brand Performance - The report highlights that Maifudi ranks highly in various pet food categories, with Royal being the top brand in cat dry food sales [2] - Maifudi holds the second position in dog dry food and first in dog snacks [2] Market Trends - The aging population and changing family structures are driving increased demand for pet ownership, presenting significant growth opportunities in the pet food market [3] - The report suggests focusing on companies like Zhongchong Co., Ltd. and Guibao Pet, which are expected to see steady market share growth [3]