2024年中国调味品趋势白皮书

Investment Rating - The report does not explicitly provide an investment rating for the condiment industry. Core Insights - The condiment industry is experiencing significant trends towards health-conscious products, with consumers increasingly seeking natural ingredients and lower sodium options. The market is also seeing a rise in the popularity of blended flavors and innovative combinations that enhance culinary experiences [3][32][41]. Summary by Sections 1. User Characteristics in the Condiment Industry - Consumers are increasingly focused on health, with 58% wanting to eat less but struggling to do so, leading to a preference for healthier eating habits [25][28]. - The main factors influencing condiment purchases include taste, healthiness of the formula, and clean ingredient lists [28][29]. 2. Market Trends - Four major trends are identified: - Adding: Increasing nutritional elements in condiments [32][33]. - Blending: Combining regional flavors for richer taste experiences [37][38]. - Cutting: Reducing health burdens through lower sodium and sugar content [40]. - Decreasing: Lowering environmental pollution through sustainable packaging [41]. 3. Market Performance by Segment - Basic condiments are seeing a decline in sugar sales, while compound condiments are thriving due to their convenience and versatility [48]. - The demand for spicy condiments is high, but growth is stagnating due to health concerns related to sodium content [99]. 4. Consumer Preferences - 60% of users purchase compound condiments for convenience, indicating a strong preference for products that save time and effort in cooking [23]. - Health concerns are driving consumers to seek out condiments with natural ingredients and minimal additives [29][30]. 5. Purchasing Channels - 89% of consumers prefer to buy condiments online, indicating a shift towards digital purchasing platforms [50][55]. - The average consumer uses 4.2 different purchasing channels, with higher culinary skill levels correlating with a greater variety of purchasing options [49][56]. 6. Competitive Landscape - The market for basic condiments is competitive, with soy sauce and chicken essence showing strong sales growth, while sugar is the only product experiencing a decline [58][66]. - The compound condiment segment is characterized by innovative products that cater to the growing demand for convenience and health [71][80].