服饰行业 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 欧洲老钱盯上了老铺黄金； 二手高奢与本土新锐夹击，轻奢品牌如何反攻？ 中产疯抢平替，波司登们怎么办？ 行业环境： 1. 欧洲老钱盯上了老铺黄金 关键词：珠宝市场,奢侈品集团,高净值客群,黄金饰品,古法工艺 概要：老铺黄金近年迅速崛起，引起奢侈品巨头关注。其单店销售额远超卡地亚、梵克雅宝， 且消费者与LV、爱马仕等奢侈品牌高度重合，分流了传统奢侈品的客流。老铺黄金通过高端商 场选址、古法工艺和东方文化元素，将毛利率提升至40%，并借助黄金的保值属性，让消费行 为看似投资，形成心理闭环。然而，其模式易被复制，周大福等传统品牌及新兴对手如宝兰、 君佩正加速追赶。老铺黄金虽打破了奢侈品集团对高净值人群的垄断，但尚未建立独特的"奢 侈解释权"，未来能否持续增长仍面临挑战。 原文链接：http://www.linkshop.com/news/2026542435.shtml 2. 对话宝岛眼镜王智民：传统眼镜品牌会被智能眼镜吃掉 关键词：运动消费,高度近视,护目痛点,市场缺口,专业验光 ...

数码家电行业 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 2026/1.19-1.25 第 5 周 01 行业趋势 Industry Trends 本周看点： AI 广告成了 CES 2026 的热门话题； 战局正酣：国内互联网大厂的AI业务布局现状； 2026，物理AI的六大趋势：新物种大爆发，淘汰赛开启。 行业环境： 1. AI 广告成了 CES 2026 的热门话题 关键词：科技行业,AI发展,广告业务,内容创意,数据衡量 概要：CES 2026展现了科技与广告行业的深度融合。AI成为核心议题，重写广告的生产、分发 与衡量方式。迪士尼等内容巨头积极拥抱AI，推出工具优化广告效果；流媒体平台如Amazon、 NBC环球通过AI提升广告体验；Reddit等社区平台也借助AI简化广告流程。广告巨头如汉威士、 宏盟集团推出AI平台，整合多模型能力，强化竞争力。智能体成为关键词，WPP等公司尝试将 创意经验封装为智能体服务。未来广告将更嵌入AI搜索与对话，品牌需优化AI可见性。行业共 识是AI已成为核心竞争力，但同时也引发对信息茧房的担忧。CES 2026凸显了行业的快速变化 与AI的不可 ...

本周看点： 越南，最适合快消品新消费品牌的出海地方！ 跨境电商支付机构有哪些？2026优秀平台盘点，助力企业扬帆出海； 全球营销进入SuperAgent时代：中国品牌出海的智能新基建。 行业环境： 1. 越南，最适合快消品新消费品牌的出海地方！ 跨境出海 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 关键词：越南市场,消费逻辑,传统渠道,现代渠道,电商渗透 概要：越南是中国品牌出海的热门新兴市场，快消零售以传统渠道为主（占80%），但现代超 市和电商增长迅速。电商（如TikTok Shop）爆发，但传统渠道仍是核心。消费者偏好低价小 规格产品，品牌依赖内容电商营销。分销体系复杂，需管控账期；现代渠道由头部连锁主导。 建议中国品牌分阶段布局：先通过电商测试爆款，再切入连锁超市，强化内容营销与地推，兼 顾线上线下。本地化能力和耐心是关键挑战。 原文链接：https://foodaily.com/articles/41134 2. 跨境电商支付机构有哪些？2026优秀平台盘点，助力企业扬帆出海 关键词：跨境支付,数字经济,合规,金融科技,风控能力 ...

酒行业 周度市场观察 2026/1.19-1.25 第 5 周 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 2025进口酒：威士忌均价下滑，"白色烈酒"全线爆发，葡萄酒提档升级； 生肖酒集中上市遇冷：酒企"马到成功"梦难圆？ 2026春节市场争夺战：加码反向红包，深度绑定宴席、年会场景，加设参与门槛。 行业环境： 1. 2025进口酒数据出炉：威士忌均价下滑19.65%，"白色烈酒"全线爆发，葡萄酒提档 升级 关键词：烈酒进口数据,量减价增,量增额减,白兰地收缩,白色烈酒增长 概要：2025年中国酒类进口数据显示，葡萄酒市场呈现"量减价增"，进口量下滑26.85%，均 价上涨21.79%，显示市场向精品酒集中。瓶装酒均价上涨11.64%，低端产品收缩，法国酒均 价逆势上涨32.05%，而智利酒保持性价比优势。白葡萄酒和气泡酒表现亮眼，反映消费年轻化 趋势。烈酒市场"量增额减"，进口量微增1.58%，但进口额下降18.15%。白兰地量额暴跌近 40%，而伏特加、龙舌兰等"白色烈酒"增长超40%，威士忌量增价跌，显示消费转向实用主 义。整体来看 ...

1. 海南"封关"后，将给美妆产业带来哪些影响？ 关键词：海南封关,免税额度,零关税,低税率,简税制 美妆行业 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 2026/1.19-1.25 第 5 周 01 行业趋势 Industry Trends 本周看点： 海南"封关"后，将给美妆产业带来哪些影响？ 流量失灵，美妆品牌换战场了； 2026年，消费者会为美妆机器人买单吗？ 行业环境： 概要：2025年12月18日，海南正式封关，实施"零关税、低税率、简税制"政策，覆盖74%的 商品类别，化妆品原料、成品等纳入免税范围。政策核心为"一线放开、二线管住"，允许全 球美妆快速进入海南市场，同时保留离岛免税政策，每人每年10万元额度且不限次数。此举将 海南从"购物天堂"升级为"全球美妆产业枢纽"，形成"消费+生产"双集群模式。国际品牌 可借价格优势下沉市场，国货则通过零关税原料提升竞争力。产业链加速向海南聚集，头部企 业如毛戈平、珀莱雅已布局。免税店、跨境电商和一般贸易渠道将重新分工，推动行业从价格 战转向价值竞争。海南封关为化妆品行业带来全球化机遇，但企业需长期战略布局以应对挑战。 原文链接： ...

01 行业趋势 Industry Trends 食品饮料行业 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 本周看点： 罐头食品如何破"罐"而出? 进一线商圈，贴身肉搏奶茶店，糖水铺再现新茶饮神话？ 养生水"熬"出大市场，多品牌入局掀热潮。 行业环境： 1. 罐头食品如何破"罐"而出? 关键词：市场监管总局,罐头食品,国家标准,产品多元化,市场细分化 概要：市场监管总局近期发布三项罐头食品推荐性国家标准征求意见稿，旨在提升行业标准适 用性和科学性。中国罐头工业协会指出，我国罐头产业虽产品多元、区域集中（福建产量占全 国36%），但整体创新不足，对年轻消费者吸引力较弱。目前罐头价格普遍亲民，部分甚至低 于鲜食，主要得益于规模化生产和工艺进步。行业正通过开发自加热食品、高端品类（如燕窝 罐头）及餐饮定制产品实现升级。针对消费者误区，专家强调罐头因真空密封和高温杀菌工艺 通常无需防腐剂，且营养流失少于日常烹饪，部分营养素（如鱼骨钙、番茄红素）反而更易吸 收。协会呼吁加强创新与品牌建设以推动产业高质量发展。 原文链接：http://k.sina.com.cn/article_7879922980 ...

Investment Rating - The report does not explicitly provide an investment rating for the food and beverage industry Core Insights - The food and beverage industry is witnessing diverse trends such as the emergence of fresh food restaurants, smart products, and health management, indicating a shift towards quality consumption and lifestyle changes [2] - The 2025 consumption landscape in China is being reshaped by trends like the rise of night economy, health-oriented products, and the popularity of new Chinese-style beverages [4] - Local brands are gaining traction in the ready-to-drink coffee market, with significant sales growth driven by competitive pricing and innovative product offerings [4] Industry Environment - The pet economy is evolving, with a projected market size exceeding 300 billion yuan by 2024, driven by younger consumers seeking quality and diverse pet-related services [2] - The baking market in China has expanded to 365,000 stores, with a notable increase in health-conscious and visually appealing products, alongside a rise in pet baking [2] - The ready-to-drink coffee market is experiencing a transformation, with local brands like Nongfu Spring and Dongpeng gaining market share through affordable pricing and innovative flavors [4] - The new dietary guidelines in the U.S. emphasize protein and healthy fats while reducing sugar intake, reflecting a global trend towards healthier food options [5] - The rise of community bakeries is characterized by personalized service and community engagement, proving that small stores can compete effectively [7] - New Chinese-style health drinks are gaining popularity, with a market potential reaching billions, driven by the demand for convenient health solutions [8] - The condiment industry is seeing a split between leading brands and those struggling to keep up, with a focus on health-oriented product innovation [8] - The takeaway market is evolving into a competitive landscape, with platforms like Meituan and Alibaba expanding into instant retail [9] - The no-sugar beverage market in China is expected to double in size within five years, driven by increasing health awareness [14] - The rise of new health-oriented food products is appealing to younger consumers, with a focus on traditional ingredients and health benefits [15] Top Brand News - The acquisition of yogurt brand Suan Nai Kuan Kuan by Mo Yogurt reflects the ongoing consolidation in the ready-to-drink beverage sector [16] - Yili Group is actively engaging in capital operations, including debt repayment and establishing investment subsidiaries to seek growth opportunities [16] - Huablin Group is revitalizing its War Horse brand to compete with Dongpeng, launching new sugar-free products to cater to health-conscious consumers [17] - New retail formats combining supermarkets, markets, and restaurants are emerging in Shanghai, showcasing a shift in consumer preferences and supply chain integration [17] - The collaboration between Lynk & Co and Starbucks highlights innovative marketing strategies aimed at enhancing customer engagement [19] - Gu Ming has exceeded its expansion goals, planning to open 4,000 new stores in 2026, focusing on supply chain efficiency and product diversification [19]

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Australian wine market is reshaping the Chinese imported wine market after a year and a half of absence, with a significant initial increase in imports followed by a decline in sales due to inventory issues and economic pressures [2] - The low-alcohol beverage category is rapidly growing, appealing to younger consumers, but faces challenges such as brand homogenization and declining repurchase rates [2] - The white liquor industry is experiencing a shift in market dynamics, with top brands competing fiercely and some companies facing their first quarterly negative growth in nearly a decade [4] - New beverage products are emerging, with brands like Xiaojin Wine and Guoli Fang successfully capturing market share through innovative approaches [5] - The industry is expected to return to rationality in 2026, focusing on consumer needs and product quality, while smaller companies may face elimination [6] Industry Environment - The Australian wine market is seeing a resurgence in China due to the removal of anti-dumping taxes, but initial sales have not met expectations, leading to inventory issues and price reductions [2] - The low-alcohol market is projected to grow from 20 billion yuan in 2020 to 57 billion yuan by 2024, but faces challenges in brand differentiation and consumer loyalty [2] - The white liquor market is undergoing structural changes, with companies like Shanxi Fenjiu surpassing others in revenue, indicating a competitive landscape [4] - The introduction of innovative products is crucial for the industry's transformation, with a focus on low-alcohol and health-oriented offerings [5] - The industry is moving towards a more rational approach, emphasizing product quality and consumer experience, as it transitions from a bubble phase to a healthier growth period [6] Top Brand Dynamics - Guizhou Zhenjiu is upgrading its "Dazhen" product to enhance quality and market positioning, aiming to compete with top brands like Moutai [8] - Wuliangchun is celebrating its 30th anniversary with a marketing campaign that deepens emotional connections with consumers [9] - Xifengjiu is focusing on quality and cultural empowerment to drive its revival in the competitive white liquor market [10] - Moutai is launching a new product structure to meet diverse consumer needs and stabilize its market presence [14] - Niulanshan is evolving its product strategy to maintain its position in the mass market while enhancing emotional connections with consumers [18]

Investment Rating - The report does not explicitly provide an investment rating for the digital home appliance industry. Core Insights - The digital home appliance industry is experiencing significant transformations driven by AI technologies, particularly in consumer engagement and product innovation. Brands must adapt to the evolving landscape shaped by AI tools and consumer preferences. Industry Trends - In 2026, brands need to take AI GEO seriously as AI chat assistants become essential tools for consumers, with 96.8% of the youth viewing them as indispensable. The shift from "search" to "dialogue" is changing consumer decision-making processes, making AI the primary advisor for consumers [4] - The current AI companion market faces challenges due to high competition and low user retention, with many applications suffering from homogenization and low monetization potential. Successful models may include subscription services and advertising [4] - The healthcare sector is being transformed by AI, with the global AI healthcare market expected to reach $504.17 billion by 2032, growing at a CAGR of 44%. Companies like OpenAI and Ant Group are leading innovations in personalized health advice [6] - The CES 2026 showcased a focus on consumer-grade AI hardware, with major companies like Samsung and ByteDance competing in the smart home and AI glasses markets. The industry anticipates a multi-billion market driven by consumer adoption [6][9] - The emergence of coffee robots at CES 2026 highlights the commercialization of embodied intelligence, with products like the XBOT coffee robot demonstrating significant market potential and consumer engagement [7] - The electric vehicle market in China is evolving, with new players like Li Auto and Xpeng focusing on smart features and profitability, while traditional brands face challenges in brand positioning and market competition [8] - AI glasses did not achieve expected market success at CES 2026, facing issues like technical limitations and fragmented ecosystems, but long-term potential remains as technology improves [9] - The advertising industry is seeing a shift towards AI-driven strategies, with major tech companies dominating the digital ad market, leading to a concentration of power and resources [14] Top Brand News - NVIDIA's CEO Huang Renxun announced a new phase of AI development focused on "physical AI," emphasizing the need for AI to interact with the physical world, which could lead to the emergence of human-level robots [17] - Fuhua Co. plans to raise 700 million yuan for projects in energy storage and robotics, aiming to enhance its competitive edge in the smart appliance sector [18] - DeepSeek is set to release a new model that aims to outperform existing AI models in code generation, potentially revolutionizing programming [19] - OpenAI launched ChatGPT Health, a feature aimed at providing personalized health advice, reflecting a growing trend in AI healthcare applications [19] - Zhiyuan Huazhang Technology became the first AI model company to go public, highlighting the growing importance of AI in the capital market [20] - Midea's Weiling Robotics received recognition for its advancements in core components, showcasing China's progress in robotics technology [20]

跨境出海 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 本周看点： 2026年海外仓智造出海新方式：聚焦美国海外仓市场新版匹配推荐； 2025出海盘点：下一片出海热土，为什么还是中东？ 出海2026：决定营销成败的是什么？ 行业环境： 1. 2026年海外仓智造出海新方式：聚焦美国海外仓市场新版匹配推荐 关键词：电商出海,本地化运营,技术驱动,精细化运营,海外仓 概要：全球电商发展推动品牌从依赖平台转向本地化运营和技术驱动的海外仓体系。2026年企 业将更注重本地团队和服务闭环，实现从跨境到本地化的转型。美国海外仓通过"微型总部" 整合营销、客服和供应链提升体验。推荐五家主流美国海外仓：海云汇（全链路服务）、万邑 通（高效仓储）、艾凡达（智能分仓）、星奕（灵活对接）、轶仓（数据管理）。跨境电商进 入"效率时代"，海外仓成为提升运营效率的关键。 01 行业趋势 Industry Trends 原文链接：http://finance.sina.com.cn/tjhz/2026-01-09/doc-inhfssrr3001471.shtml 2026/1.5-1.11 第 3 周 2026/1 ...