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食品饮料行业:茅台稳定批价组合拳出击,将稳定市场预期
Dongxing Securities·2024-06-25 07:00

Investment Rating - The industry investment rating for the food and beverage sector is "Positive" [1] Core Viewpoints - Moutai has implemented a series of measures to stabilize market expectations and reverse the downward trend in its pricing. The cancellation of the 12-bottle packaging and the opening policy for Moutai is expected to reduce social inventory and stabilize market prices [2][8] - The price of Moutai has recently decreased from approximately 2500 RMB per bottle to around 2150 RMB, reflecting a decline of about 15%. This is attributed to weakened seasonal demand and e-commerce promotions [2][8] - The report suggests that Moutai's long-term price is supported by macroeconomic nominal price growth expectations, indicating potential recovery in prices as overall market conditions improve [2][8] Market Performance - In the past week, the food and beverage sub-sectors experienced varied performance, with yellow wine increasing by 7.18%, while other categories like soft drinks and beer saw declines of 3.83% and 4.72% respectively [3][9] - The top-performing companies in the liquor sector included Kweichow Moutai, which is highlighted for its strategic pricing adjustments [12] Key Company Tracking - Moutai's recent initiatives include the cancellation of certain product packaging and the enhancement of its product quality, which are seen as critical steps to stabilize its market position [2][20] - The report also notes that Moutai's sales on platforms like JD.com have seen significant growth, with a 30% increase in sales during promotional events [20] Future Industry Events - Upcoming shareholder meetings for key companies such as Yili and Luzhou Laojiao are scheduled, which may provide further insights into industry trends and company strategies [5]