Investment Rating - The report maintains an "Overweight" rating for the beauty and personal care sector [3]. Core Insights - The 618 shopping festival saw a 6.6% year-on-year growth in beauty and skincare sales, totaling 49.949 billion yuan, with skincare sales at 38.876 billion yuan (up 5.18%) and color cosmetics at 11.073 billion yuan (up 12.08%) [2][7]. - Tmall and Douyin emerged as the two primary online sales platforms, contributing nearly 80% of the gross merchandise volume (GMV) during the event [2][7]. - Proya topped the Tmall skincare rankings again, while the domestic brand Kefu Mei became a standout performer with a staggering growth rate of 190.2% [2][7]. - The report emphasizes the strong performance of domestic beauty brands, suggesting continued monitoring of leading companies such as Proya, Juzhibio, and Shumei [2][7]. Market Review - The textile and apparel sector experienced a decline of 3.72%, ranking 24th among 31 primary industries, while the beauty and personal care sector fell by 2.98%, ranking 20th [8][11]. - In the beauty sector, the cosmetics sub-sector performed relatively better with a decline of 1.60%, while personal care products saw a sharper drop of 4.12% [11].
纺服美妆行业周报：618大促收官 国货美妆龙头成绩亮眼
Shengang Securities·2024-06-25 12:00