GEELY AUTO-吉利汽车：2024年第一季度营业收入及利润同比大幅上升，中高端新能源汽车品牌销售及海外业务强劲，维持“买入”评级

Investment Rating - Maintained "Buy" rating with a target price of HK $14.00, representing an upside potential of 65% [1][3] Core Views - The company's 2024 Q1 revenue and profit saw significant year-on-year growth, driven by strong sales of mid-to-high-end new energy vehicles and overseas business [1] - The company's 2024 H1 sales volume exceeded expectations, with new energy vehicle penetration increasing by 10.5 percentage points to 33.5% [1] - The high-end brand Zeekr achieved sales of 87,870 units in 2024 H1, a year-on-year increase of 106.1%, solidifying its position in the top tier of new car-making forces [1] - The Galaxy series also performed well, with sales reaching 81,421 units in 2024 H1, establishing itself as a popular mid-to-high-end brand in the domestic market [1] Financial Performance - 2024 Q1 revenue reached RMB 52.3 billion, a year-on-year increase of 56.1% [1] - Gross margin slightly decreased by 0.5 percentage points to 13.7% due to increased sales discounts amid intensified domestic competition [1] - Net profit attributable to shareholders surged by 250.1% year-on-year to RMB 1.42 billion in 2024 Q1 [1] Product and Market Strategy - The company plans to launch multiple new models in 2024 H2, including the Galaxy E5, Lynk & Co Z10, Zeekr Mix, and Zeekr CX1E, which are expected to further boost sales [1] - The company continues to strengthen its mid-to-high-end brand strategy and accelerate breakthroughs in intelligent technology, which is expected to drive further growth in vehicle sales in 2024 H2 [1] Overseas Expansion - The company's export sales in 2024 H1 reached 197,428 units, a year-on-year increase of 62.9% [2] - The company is expected to continue expanding its overseas markets, with further growth in export sales anticipated in 2024 H2 [2] Valuation and Forecast - The company is valued at 18x/15x/14x P/E for 2024-2026, with a target price of HK$ 14.00 [1] - Forecasted revenue for 2024 is RMB 234.8 billion, with net profit expected to reach RMB 7.47 billion [4] - The company's gross profit margin is projected to improve to 16.5% in 2024, up from 15.3% in 2023 [10]