安踏体育：预期不变，对OP达成更有信心

Investment Rating - The investment rating for the company is "Buy" with a target price set above the current price of 69.7 HKD [7]. Core Insights - The company has shown strong retail performance in Q2 2024, with Anta brand retail sales increasing by high single digits year-on-year, FILA brand retail sales increasing by mid single digits, and other brands (excluding those added in 2023 and later) experiencing a retail sales growth of 40-45% [1]. - For the first half of 2024, Anta brand retail sales grew by mid single digits, FILA brand retail sales grew by high single digits, and other brands saw a growth of 35-40% [1]. - Anta continues to focus on a strategy of "mass positioning, professional breakthroughs, and brand elevation," maintaining its leadership in the Chinese sports brand market [2]. - FILA is innovating in the high-end fashion sector, aligning with various consumer trends and expanding its product offerings to meet the demands of high-end users in first and second-tier cities [3]. - The company maintains its profit forecast, projecting revenues of 70.8 billion RMB, 79.5 billion RMB, and 87.8 billion RMB for 2024-2026, with corresponding net profits of 13.2 billion RMB, 13.5 billion RMB, and 15.6 billion RMB [5]. Summary by Sections Retail Performance - In Q2 2024, Anta brand retail sales increased by high single digits, while FILA brand retail sales increased by mid single digits. Other brands saw a retail sales growth of 40-45% [1]. - For H1 2024, Anta brand retail sales grew by mid single digits, FILA brand retail sales grew by high single digits, and other brands experienced a growth of 35-40% [1]. Strategic Positioning - Anta's strategy focuses on "mass positioning, professional breakthroughs, and brand elevation," which has solidified its position as a leader in the Chinese sports brand market [2]. - The company leverages Olympic resources to enhance its product matrix, catering to a wide range of consumer needs [2]. Product Innovation - FILA continues to innovate in the high-end fashion sector, focusing on design, functionality, and consumer preferences across various styles [3]. - The brand is expanding its product lines in elite sports such as golf, tennis, and elite running, targeting high-end consumers [3]. Financial Projections - The company maintains its profit forecast with expected revenues of 70.8 billion RMB, 79.5 billion RMB, and 87.8 billion RMB for 2024-2026, and net profits of 13.2 billion RMB, 13.5 billion RMB, and 15.6 billion RMB respectively [5].