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2024春夏淘宝女装服饰行业风格趋势
Zhi Yi Ke Ji·2024-07-16 09:35

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report highlights significant sales trends in various fashion styles for the 2022 Spring/Summer and 2023 Spring/Summer seasons, indicating a shift towards specific consumer preferences and styles [3][11][17][22][35] Summary by Relevant Sections Fashion Trends - The "CleanFit" style has shown a notable sales increase, with specific products like pet backpacks and camera bags experiencing growth of 142% [11] - The "Doomsday Wasteland" style is also on the rise, with various products such as fitness clothing and custom wall art gaining popularity [17] - The "Mountain Outdoor" style has seen a significant increase in sales, with items like cycling gloves and outdoor cooking gear showing a growth of 138% [22] - The "Girl Sports" style is trending, with products like posture correctors and yoga circles becoming more popular [35] Consumer Behavior - The report indicates a shift in consumer spending patterns across different styles, reflecting changing preferences in the fashion industry [13][40] - The use of apps like "知衣App" for trend analysis is emphasized, suggesting a growing reliance on technology for understanding market trends [40]