2026SPRING/SUMMER O衣 知衣 STVLE衣TEM 和衣 TRENDS 知衣 odrtier 风格单品趋势 tot 衣 和衣 dvenir 知衣 nbxra lvent 知衣 知衣 都市运动夹克 美式复古 城市机能 轻氧户外 S/s 知衣 知衣 知衣 知衣 知衣 知衣 知衣 CONTENTS 01 02 03 轻盈半透质感 连帽机能防护 结构撞色拼接 01 [Lightweight semi-transparenttexture] 04 05 06 美式复古条纹 实用装饰拉链 绳袋元素细节 知衣 轻盈半透质感 以半透雾感磨砂面料打造轻盈飘逸的视觉观感，下摆和袖口叠 加弹力螺纹和功能抽绳，兼顾实用性与未来感造型。搭配落肩 剪裁与反光贴条设计，适配从城市夜跑到科技展演和日常的多 场景穿搭需求 知衣 wenul drtie Rawtus Candy Stripper MEGmiura LACOSTE Toneofyou_official 知衣 02 『Hoodedfunctionalprotection』 知衣 连帽机能防护 连帽高领护颚结构与可调节功能抽绳构成基础防护体系，防水 尼龙面料通过立体压 ...

2026SPRING/SUMMER 和衣 知衣 STVLE衣TEM 知衣 TRENDS 知衣 知衣 知衣 风格单品趋势 扣衣 衣 知衣 都市轻感风衣 S/s 知衣 知衣 知衣 知衣 知衣 机能防护 轻量化都市 优雅随性 知衣 知衣 知衣 知衣 CONTENTS 01 02 03 空灵轻透质感 直身衬衫领 结构造型变化 04 05 06 连帽机能防护 优雅A字束腰 干练截短廓形 知衣 空灵清透质感 半透质感叠加防风基础功能，实现朦胧视觉层次美学的共生。 灰雾色系配合落肩垂坠剪裁，辅以功能性细节，在腰间等部位 可以调节松紧度，收腰结构弱化膨胀感，适配艺术穿搭至城市 微雨漫步的全天候场景切换。 Dolce& Gabbana 01 [Etherealandcleartexture] 知衣 知衣 Co Akris TOGA Del Core 知衣 02 [Straight shirt collar] 直身衬衫领 结合了风衣的功能性与衬衫领的利落感，是经典风衣的现代变 体。低饱和柔和色调配合直身条H型剪裁，让其有了更多的穿 搭可能性。可通过材质、色彩变化和搭配细节的调整，增强单 品跨季包容性，使其成为衣橱中的"万能胶囊单 ...

2025春夏女装 半身裙白皮书 多平台 山淘系一抖音小红书 采样时间：24年Q2/Q3（4.1~9.30） 知衣 Q目录 女装-半身裙 背景： 01 MSGM 多平台行业洞察 聚焦： 02 关键店铺 延展： 03 关键趋势 MSGM 知衣 A.W.A.K.E. MODE 多平台 01 背景分析与洞察 女装-半身裙为女装春夏热门品类，这 个部分不仅回顾了24年Q2-Q3淘系方 面的数据，还对抖音数据及社媒平台 小红书的相关风格趋势热点进行了进 步的分析和洞察。 Ming Ma 知衣 从销售体量来看，在24年Q2-Q3销售期间，女装半身裙在淘系平台的销售额为抖音平台的近2倍。从同比来看，淘系平台半身裙销量及销售额均呈正 向增长趋势；而抖音平台商品数明显减少、均价提升明显，虽销量同比下降，但销售额仍呈增长趋势。 淘 商品销量 商品销售额 头部店铺商品上新数 商品均价 1.1亿 160.0亿 36.7万 209.5元 同比 8.9 % 同比 22.8 % 同比 -9.4 % 同比10.8% 商品销量 商品销售额 商品数 商品均价 5876.0万 73.4亿 33.6万 114.6元 同比-4.1% 同比 16.0 % ...

知衣 知衣 CONTENTS KEYITEMS 知衣 知衣 知衣 单品分析：毛织针衫 衣 知衣 知衣 A/W 2025/26Autumn&Winter 天！ 知衣 知衣 女装时装周 衣 知衣 知衣 繁艺装饰套衫 奢华金属光泽 03 08 解构重塑套衫 革新高领套衫 贵族气质小衫 极简POLO衫 都市O型裙 超凡极致触感 秀场要点提炼 解构式结构革新极简风 2025/26秋冬毛织针衫单品呈现解构式廊形、极简风格与超凡触感的交融趋势。设计上，以解构围裹领 使款式保留浪漫同时赋予其权利感 知衣 型、都市O型廓形等创新剪裁为核心，强调层次感与立体结构，使毛织单品兼具松弛感与时度。在材质 极简风格 22.55% 与工艺方面，毛线流苏、柔美立体装饰等手法提升触感层次，装饰工艺和图案工艺备受关注，使毛衫更 前卫风 n14.12% 具视觉张力。整体而言，本季毛织针衫摆脱传统柔和形象，向解构结构化极简风和多材质混搭方向演 休闲风 10.2% 变，满足消费者对高级质感与先锋设计的双重需求。 都市风 9.2% 衣 知衣 运动风 5.1% 知衣 皮草拼接或毛线流苏装饰是款式下关键工艺 知衣 装饰工艺 0.730.43% 知衣 针织工 ...

可可棕、苏丹褐、凝乳色和例 子冰沙色的融合，既有夏日彼 岸椰林共舞的懂懒自由，厚重 的可可棕也带来了法式风情的 温暖感。搭配自然元素的运 用，简单的中性色调也融入了 纹理与层次感，也有了南法风 情的松弛感。 可可棕 PANTONE19-1119TCX 苏丹褐 PANTONE18-1160TCX 知衣 知衣 知26S/S 知衣 知衣 知衣 知衣 COLORTREND 知衣 Q衣 知衣色彩运用一度假中性色 知衣 2026 SPRING & SUMMER 知衣 天！九 COLOR ATMOSPHERE 度假中性色 自然柔和/中性色调 色彩氛围 凝乳色 PANTONE16-0920TCX 梨子冰沙色 PANTONE11-0615TCX Luisa Spagnoli 2026SPRING&SUMMER 知衣 关键色 知衣 可可棕 知衣 可可棕用低饱和度的优雅，讲述着关于时间、自然与人文的静默 知衣 故事。随着可持续设计兴起，可可棕与天然材质（如亚麻、 藤 PANTONE 编）的结合，将成为生态美学的重要表达。 知衣 19-1119 TCX 2026SPRING&SUMMER 知衣 COLORAPPLICATION 色彩 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report highlights the trend of lightweight urban outerwear with functional protection, emphasizing a blend of elegance and practicality in design [7][24] - It discusses the evolution of classic trench coats into modern interpretations, focusing on structural changes that enhance versatility and appeal [10][19] - The report identifies key design elements such as adjustable waistlines and cropped silhouettes that cater to contemporary fashion needs [29][36] Summary by Sections Ethereal and Clear Texture - The report describes a trend towards semi-transparent layering that combines windproof functionality with aesthetic appeal, suitable for various urban settings [7] Straight Shirt Collar - It notes the integration of trench coat functionality with a crisp shirt collar, creating a versatile piece that can transition across seasons [10] Structural Modeling Changes - The report emphasizes innovative structural changes in traditional trench designs, aiming to break away from conventional silhouettes and introduce a futuristic styling approach [19] Hooded Functional Protection - It highlights the practicality of hooded designs that incorporate romantic details, suitable for urban outdoor activities [24] Elegant A-Line Waist - The report discusses the use of waist-cinching features to balance the masculine elements of trench coats, enhancing their feminine appeal [29] Sleek, Cropped Silhouette - It points out the trend towards shorter, tailored trench coats that maintain classic elements while offering a lighter, more dynamic look [36]

知衣 26/27 26/27 AUTUMN AND WINTER 女装色彩趋势 知衣 COLOURTREND *COLOURS ANALYSIS 橙色系 点比2.65% 秋冬女装秀场 绿色系 与24/25秋各上升17.78% 黄色系 占比3.08% 对比24/25秋等下降13.99% 占比1.23% 色彩数据分析与预测 对比24/25秋下降27.01% 粉色系 整体来看25/26秋冬四大时装周以经典的大地色 点比4.76% 大地色系 系和黑白灰色为主色，大地色系的上升明显为 对比24/25秋冬下降19.32% 点比33.79% 13.16%，另外红色系和橙色系都有世定程度的 对比24/25秋冬上升13.16% 上升。 紫色系 占比5.90% 色彩搭配方面，怀旧复古风席卷整个时装周 对比24/25秋冬下降12.59% 中这导致浓郁的高饱和色彩获得了很多品牌 红色系 深色调通过材质创新与结构设计展现多维魅 占比8.13% 力另外大地色和黑自灰色的永恒性被重新诠 对比24/25秋专上升1.25% 释，注入更具情感张力的细微变化，在平衡自 占比31.34% 的审美哲学。 蓝色系 对比24/25秋冬上升0.13% 占比 ...

Investment Rating - The report does not provide a specific investment rating for the industry. Core Insights - The report focuses on the trends in the fashion industry, particularly highlighting the integration of functionality and aesthetics in clothing design. It emphasizes the importance of consumer data research and the use of AI to identify market opportunities and optimize marketing strategies. Summary by Sections Section 1: Lightweight Semi-Transparent Texture - The lightweight semi-transparent texture is created using a foggy matte fabric, designed for a visually airy effect. It features elastic ribbing and functional drawstrings for practicality and futuristic styling, suitable for various scenarios from urban night runs to tech exhibitions [10][11]. Section 2: Hooded Functional Protection - The hooded design incorporates a high-neck structure with adjustable drawstrings, enhancing protective features. The waterproof nylon fabric is designed for lightweight outdoor performance, transitioning from hardcore mountain styles to urban minimalism [13][15]. Section 3: Structural Stitching Contrasting Colors - This design employs diagonal arc cuts and contrasting colors to showcase dynamic movement while ensuring athletic flexibility. The use of fluorescent edging enhances visual impact, merging sportswear with high street fashion to emphasize youthfulness [20][21]. Section 4: American Retro Stripes - The American retro stripes feature wide ribbed hems and stripe cuts that replicate 90s sportswear aesthetics. The blue and white color scheme softens visual aggression, making it suitable for everyday wear and transitioning streetwear into casual office attire [26][27]. Section 5: Practical Decorative Zipper - The practical decorative zipper serves dual purposes of front opening and asymmetric visual segmentation. The industrial aesthetic is achieved through a gradient distressed fabric, balancing functionality with decorative details [32][34]. Section 6: Rope Detail - The expandable rope system enhances multifunctionality, incorporating metal buckles to extend the aesthetic of functional decoration. This design balances practicality with the structural beauty of sports fashion, offering versatility in styling [40][42].

2026 SPRING&SUMMER 春夏运动鞋流行趋垫 Sneakers 知衣 JACO 天衣 SPORT <JILSANDER NEW SHOES ARRIVALS O衣 TREND 知衣 知衣 women's shoes Trend 知衣 知衣 知衣 Men's Denin 知衣 <CHANE 知衣 01 怀旧网球鞋 80年代运动风格为灵感，复古双球 鞋为基础融入球场元素，策有夏店 感的足球细节仍是关键，可考虑超大 鞋舌，搭配低帮设计，如阿过达斯的 Samba上款式。纤薄车线外底和橡 龄缓冲屏是核款式的关键迎合通勤 运动风超势，搭配怀拍网面增添运动 感。使用彩色圆绳作为鞋带，可融入 Songforthemute Back70 annoten 复古色调增添情旧惑 adidas adidE Burberry Desigual 德诗高 SugarSu PUMA 彪马 FAX KAF CONVERSE Z Chloé Karhu Songforthemute Karhu 02户外一脚 都市启外生活方式继续影响运动 鞋，便穿、轻量成为运动鞋新的契 机考虑包容更多人群诉求以实用 性为核，采用无鞋带结构和弹性鞋 面有 ...

Industry Investment Rating - The report does not explicitly provide an industry investment rating [1][2][3] Core Views - The 2024 Tmall 618 promotion for women's clothing saw significant growth in sales across various categories, with notable increases in categories like dresses, T-shirts, and casual pants [4] - Zara's official flagship store recorded the highest year-over-year growth in sales during the first wave of the 618 promotion [11] - Emerging brands like SINSIN and zoqo showed remarkable sales growth, with SINSIN's sales increasing by 908.68% year-over-year [15] Category Performance - Dresses led the sales with a 27.54% share and an 85.43% year-over-year growth [4] - T-shirts saw a 109.78% increase in sales, contributing 10.55% to the total sales [4] - Casual pants experienced a 121.97% growth, accounting for 9.04% of the sales [4] Top Selling Items - The top-selling dress was from Uniqlo, with 4,680 units sold at a price of 299.00 yuan [7] - The best-selling T-shirt was also from Uniqlo, with 3,914 units sold at 199.00 yuan [7] - Casual pants from Jiao Xia sold 15,000 units at 79.00 yuan [8] Store Performance - Uniqlo's official flagship store led in both sales volume and revenue, with 1,010,052 units sold and 11,963.7 million yuan in revenue [11] - Zara's official flagship store showed the highest year-over-year growth in sales, with a 165.38% increase [11] - Emerging stores like SINSIN and zoqo demonstrated explosive growth, with SINSIN's sales increasing by 908.68% [15] Emerging Brands - SINSIN flagship store saw a 908.68% increase in sales, making it the top-performing emerging brand [15] - zoqo flagship store followed with a 879.36% increase in sales [15] - puretea茶旗舰店, a new entrant, showed a 128.09% increase in sales, focusing on a new Chinese style [15][18] Key Trends - The integration of new Chinese styles with French tea-inspired designs is gaining traction, as seen with puretea茶旗舰店 [18] - MardiMercredi's focus on American casual wear with signature prints like dachshunds and daisies is resonating with consumers [22]