2023颜值消费新趋势洞察报告

Industry Investment Rating - The report does not explicitly provide an industry investment rating [1][2][3] Core Viewpoints - The report highlights the rise of "appearance economy" driven by increasing income levels, changing consumer attitudes, and the influence of social media [4] - The beauty and skincare industry is experiencing professionalization and diversification, with significant growth in the cosmetics, medical aesthetics, and oral beauty markets [4][16][19][23] - The report identifies eight key trends in appearance consumption, including younger demographics, male participation, and the rise of oral beauty products [5][26][31][34] Consumer Demographics - Female consumers dominate the appearance consumption market, accounting for 76% of the total, with males showing an 8 73% increase in participation from 2022 to 2023 [6] - The 25-35 age group is the most active in appearance consumption, making up over 40% of the market, followed by the 35-45 age group at 25% [8] - White-collar workers are the primary consumers, representing 61% of the total market [8] Market Trends - The cosmetics market in China reached 5169 0 billion yuan in 2023, with a 6 4% year-on-year growth, and is expected to grow to 5791 0 billion yuan by 2025 [16] - The medical aesthetics market in China reached 1461 billion yuan in 2023, with non-surgical procedures accounting for a significant portion, and is projected to reach 2046 billion yuan by 2025 [19] - The oral beauty market in China grew to 240 billion yuan in 2023, with collagen peptide products showing strong growth in both urban and rural markets [23][35] Product and Technology Trends - The report notes a shift towards more professional and technical products, with companies like Five Female Doctors and Bloomage Biotech leading in innovation and patent development [36][37] - The rise of "health-conscious" beauty products, such as collagen peptides and other oral supplements, reflects a growing consumer preference for internal beauty solutions [23][34] Regional and Channel Insights - Appearance consumption is expanding into lower-tier cities, with consumers in these areas showing strong purchasing power, particularly in the oral beauty segment [12][30] - Social media platforms like WeChat, Douyin, and Xiaohongshu are key channels for consumer decision-making, with over 60% of consumers relying on these platforms for product information [14][15] Conclusion - The report emphasizes the importance of maintaining quality and avoiding over-marketing in the appearance economy, calling for stricter industry regulations to ensure healthy market development [37]