LSR(002858) 华鑫证券·2024-07-23 09:00Investment Rating - The report maintains a "Buy" rating for Lihsheng Sports (002858) [20][121] Core Views - Lihsheng Sports is a leader in China's mass fitness and digital sports sectors, as well as a leading automotive sports operation service provider, focusing on the promotion and operation of motorsports [3][18] - The company has upgraded its strategy to "IP-led, digital-driven" and officially changed its name to Lihsheng Yundong (Shanghai) Sports Technology Co Ltd in June 2022 [3][18] - Lihsheng Sports is building a digital platform for mass fitness services, integrating online and offline sports ecosystems, with three core businesses: space, IP, and digital sports [3][19] - The company's 2023 performance was impacted by goodwill impairment, but it is expected to recover in 2024, with revenue and net profit forecasts of 508 million yuan, 585 million yuan, and 660 million yuan for 2024-2026, respectively [20][121] Business Segments Space Business - Lihsheng Sports operates 12 karting venues under the "Seka Alliance" brand, with revenue primarily from personal karting experiences and corporate team-building activities [31][33] - The company also manages three motorsports and driving experience centers, serving both individual and corporate clients [39] - Lihsheng Sports has expanded its space business to include large-scale sports facilities, optimizing its existing motorsports spaces [3][19] IP Business - The company operates various motorsports events, including the FIA Asian Formula 3 Championship, TCR Asia Series, and China Touring Car Championship [23][63] - Lihsheng Sports has a pyramid-style event system, ranging from local to international professional events, with a focus on motorsports [64] - In 2023, event operations accounted for 55% of total revenue, with event revenue reaching 220 million yuan, an 81% year-on-year increase [49][89] Digital Sports Business - Lihsheng Sports aims to create a digital platform for mass fitness services, digitizing sports behavior, equipment, and spaces, such as AI fitness coaches, smart sports, and digital gyms [3][19] - The company has partnered with over 1,000 enterprises, including major corporations like China Construction Bank and Shenzhen Metro, to promote its digital sports services [70] - Lihsheng Sports is also developing AI-powered sports assessment systems for regional education authorities, targeting the sports education market [95] Financial Performance - Lihsheng Sports' revenue in 2023 was 405 million yuan, a 56.9% year-on-year increase, driven by overseas events [116] - The company's net profit in 2023 was -193 million yuan, mainly due to goodwill impairment, but it is expected to recover to 55 million yuan, 102 million yuan, and 130 million yuan in 2024-2026 [20][121] - The gross margin for event operations in 2023 was 26.3%, with potential for further improvement as international events resume [66][90] Industry Analysis - China's sports industry reached a total scale of 3.3 trillion yuan in 2022, with a growth rate of 6.9% [76] - The "14th Five-Year Plan" aims for the sports industry to reach 5 trillion yuan by 2025, with sports competition and performance industries targeting 2 trillion yuan [114][128] - Globally, Formula 1's parent company, FWONA, has a market capitalization of 47 billion USD, with a PE ratio of 61.8x, highlighting the value of motorsports IP [79][120] Future Outlook - Lihsheng Sports plans to raise 498 million yuan through a private placement to fund the Hainan New Energy Vehicle Experience Center International Racecourse project, which is expected to generate annual revenue of 200 million yuan and profit of over 50 million yuan [136] - The company is expected to benefit from the recovery of the sports industry, technological advancements, and policy support, maintaining its position as a leading motorsports operator in China [20][121]