传媒：7月版号发放，ChinaJoy点燃暑期游戏浪潮

Investment Rating - The report maintains an investment rating of "Leading the Market" for the industry, indicating an expected investment return exceeding 10% compared to the CSI 300 index over the next six months [1]. Core Viewpoints - The issuance of the seventh batch of domestic game licenses on July 22, 2024, with 105 games approved, reflects a stable and positive policy environment. Major companies like Tencent and miHoYo have new games approved, signaling a robust pipeline for the summer gaming market [1]. - The upcoming ChinaJoy event from July 26 to July 29 is expected to further boost the gaming industry's momentum, showcasing new releases and innovations in gaming technology [1]. - The report emphasizes the continuous release of high-quality games during the summer, which is anticipated to sustain market enthusiasm and growth [1]. Summary by Sections Investment Highlights - The report highlights the stable issuance of game licenses, with 105 domestic games approved in July, including new titles from Tencent and Kingsoft. This trend is expected to continue positively [1]. - The ChinaJoy event is set to gather over 600 well-known companies from 31 countries, showcasing the latest games and technologies, which is likely to enhance industry visibility and engagement [1]. Market Performance - The report notes that the gaming market is heating up with the release of several high-quality games, indicating a positive outlook for the industry in the coming months [1]. - The report suggests that the combination of stable policy support and major industry events will catalyze further growth in the gaming sector [1].