2024W29家电行业数据周报：线上扫地机延续较好表现，铜铝价格环比下降

Investment Rating - The report maintains an "Overweight" rating for the home appliance industry, consistent with the previous rating [1]. Core Insights - The online sales of floor cleaning machines continue to perform well, while the online sales of air conditioners, refrigerators, and washing machines show mixed results with year-on-year changes of -0.55%, +2.06%, and +6.81% respectively [3][5]. - The prices of copper and aluminum have decreased on a month-on-month basis, with copper averaging 78,770 CNY/ton and aluminum at 19,700 CNY/ton as of July 17, 2024, reflecting declines of -1.03% and -2.43% respectively [3][13]. - The report highlights strong performance in specific product categories, such as gas stoves and dishwashers, which saw year-on-year sales growth of +3.53% and +0.63% respectively [3][5]. Summary by Sections 1. Retail Data Updates - Online sales of floor cleaning machines have shown a year-on-year increase of +19.69%, while other major appliances have seen weaker performance [5][6]. - The average prices of air conditioners have decreased, while the average prices of refrigerators have increased [5]. 2. Brand-Specific Retail Data - Midea's air conditioners have shown a slight increase in market share, with a cumulative market share increase of +0.04 percentage points [7][8]. - Haier's refrigerators and washing machines also saw slight increases in market share, with respective increases of +0.02 and +0.01 percentage points [7][8]. 3. Raw Material Price Updates - The report notes a decrease in copper and aluminum prices, with year-to-date increases of +13.90% and +1.23% respectively [13]. - The latest WTI crude oil price is reported at $82.85 per barrel, reflecting a month-on-month increase of +0.91% [13]. 4. Investment Recommendations - The report recommends several companies based on their performance and market position, including TCL Electronics, Stone Technology, Midea Group, and Haier Smart Home, among others [20].