2024-2025AW跨境电商女装晚礼服_派对着装消费者洞察趋势报告

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The demand for formal dresses is increasing, particularly for long dresses and mini dresses, driven by events such as weddings and parties [7][10] - There is a notable rise in searches for plus-size and maternity dresses, indicating a growing focus on inclusivity in fashion [8][19] - Seasonal trends show that spring and autumn are peak times for dress demand, influenced by events like proms and weddings [10][11] Consumer Trends - The report highlights a significant increase in searches for floral and colorful dresses, with a 2050% growth in maternity occasion wear searches [9][19] - The popularity of vintage and second-hand fashion is rising among younger consumers, with platforms like Depop gaining traction [12] - Black remains the most popular color for dresses globally, while pastel colors like light blue and light pink are seeing rapid growth [14][15] Bestseller Analysis - The analysis indicates that brands focusing on vintage items and unique styles are experiencing substantial growth, with some brands showing increases of over 3000% in search interest [12] - Specific brands such as Abercrombie and Babyboo have shown significant year-on-year growth in searches, indicating strong market performance [12] Trend Identification - The report identifies several key fashion trends for the upcoming seasons, including "Dark Glamour," which combines floral elements with dark color palettes, and "Conservative Luxury," emphasizing understated elegance [33][35] - The resurgence of 80s and 90s party styles is noted, with a focus on luxurious materials and a blend of casual and glamorous pieces appealing to younger consumers [37] - The trend of mini skirts continues to gain popularity, particularly among younger demographics, with playful and rebellious elements being incorporated into designs [41]