国投证券消费一周看图：家电Q2前瞻：内销趋缓，外销延续高增

Sales Performance - In Q2 2023, Midea's refrigerator domestic sales growth outpaced the industry average[1] - Haier's refrigerator external sales showed significant growth in Q2 2023[4] - TCL's washing machine internal sales in April-May 2023 grew faster than the industry average[5] Market Trends - The overall domestic sales growth for home appliances is slowing, while external sales continue to show high growth[44] - Air conditioning and refrigerator internal sales decreased by 2% and 1% respectively, while external sales increased by 39% and 19%[44] - Kitchen appliances like range hoods and gas stoves maintained steady growth, with internal sales increasing by 4% and 5% respectively, while integrated stoves saw a decline of 17%[44] Future Outlook - The home appliance industry is expected to benefit from a new round of replacement policies in the second half of the year, potentially boosting domestic sales[44] - External sales are anticipated to maintain high growth driven by emerging markets[44]