食品饮料行业周报：承上启下把握高质量发展，多酒企召开半年度工作会议

Investment Rating - The report maintains an "Overweight" rating for the food and beverage industry [4]. Core Insights - The report highlights the ongoing transformation of Guizhou Moutai towards "new business" models, focusing on customer, scenario, and service transformations to adapt to complex market conditions [4][42]. - The performance of major liquor brands like Moutai and Wuliangye continues to be strong, with Moutai being recognized as the most valuable liquor brand globally, valued at $50.1 billion, reflecting a growth of $352 million from 2023 [4][42]. - The report notes a 9% growth in the liquor industry in Yibin, with overall industrial growth in the region at 11.8% [5][43]. Summary by Sections Liquor Industry - Guizhou Moutai held a market conference to discuss its transition to "new business" strategies, emphasizing the need for transformation in customer engagement and service [4][42]. - Moutai and Wuliangye were recognized in the Hu Run National Trend Brand List, with Moutai being the highest valued national brand [4][42]. - The liquor industry in Yibin saw a 9% increase in value, contributing to the region's overall industrial growth [5][43]. Beer Industry - The upcoming 2024 Olympics and major sports events are expected to boost beer sales, with Qingdao Beer reporting a 17% increase in sales during the European Championship [6][45]. - The report suggests that beer brands with strong social attributes will likely see increased sales during these events [6][45]. Soft Drinks - The trend towards larger packaging sizes in beverages is noted, with several brands launching new large-format products, indicating a shift in consumer preferences [7][46]. - The report identifies large packaging as a growth driver due to increased consumer demand during the summer [7][46]. Frozen Foods - The frozen food sector is projected to grow, driven by the recovery of the restaurant industry and increased product innovation [8][47]. - The report anticipates a positive trend for frozen noodle products, with market expansion expected in 2024 [8][47]. Seasoning Products - The 2024 China Seasoning Industry High-Quality Development Conference was held, focusing on brand marketing and channel upgrades [9][48]. - The conference aimed to enhance collaboration across the seasoning industry, promoting integration and development [9][48]. Investment Recommendations - The report recommends focusing on high-demand liquor brands such as Luzhou Laojiao and Jinshiyuan, as well as beer brands like Qingdao Beer and Chongqing Beer, which are optimizing product structures [10][48]. - For soft drinks, brands like Dongpeng Beverage and Bai Run are highlighted for their stable national expansion and marketing strategies [10][48]. - The report also suggests monitoring companies in the frozen food sector, such as Anjifood, which are well-positioned to benefit from the growing demand for pre-prepared meals [10][48].