社服行业周报：赛事流量带来出境增量，头部酒企开启全球化竞争

Investment Rating - The industry investment rating is "Increase" (maintained) [5][25]. Core Viewpoints - Major international events, such as the Paris Olympics, have a strong driving force for the tourism industry, leading to a surge in travel orders and hotel bookings from mainland tourists [6][7]. - Data from Ctrip shows that orders for travel to Paris during the Olympics (July 26 - August 11) have increased by 114% year-on-year, with hotel bookings up by 194% and car rentals by 126% [6]. - The average ticket price for flights from China to France has decreased by over 20% compared to the same period last year, while the number of flights has increased by approximately 60% [6][7]. - The global sports tourism industry is growing at an annual rate of around 15%, making it one of the fastest-growing segments [6]. - Domestic hotel groups like Jinjiang International and Huazhu Group are expanding globally, with significant increases in average room prices during the Olympics [6][7]. - The expansion of visa-free countries and favorable policies are expected to boost both outbound and inbound tourism, enhancing brand recognition for domestic hotel brands abroad [7][8]. Summary by Sections Industry Data Tracking - The average occupancy rate of star-rated hotels in Shanghai in June 2024 was 66.30%, up 2.40 percentage points year-on-year, recovering to 98.81% of the 2019 level [15]. - Hainan's tourist throughput in June 2024 was 3.9456 million, a decrease of 4.20% year-on-year but an increase of 6.71% compared to 2019 [17]. - The number of dining establishments in Beijing in June 2024 was 138,914, a decrease of 2.55% month-on-month but an increase of 11.11% year-on-year [19]. Investment Recommendations - Recommended stocks include Huazhu Group-S, Jinjiang Hotels, China Duty Free, and others in the tourism and dining sectors [8][22].