食品饮料行业周报20240722-20240728:承上启下把握高质量发展,多酒企召开半年度工作会议
Shanghai Securities·2024-07-29 04:02

Investment Rating - The report maintains an "Overweight" rating for the food and beverage industry [1] Core Insights - The food and beverage industry is experiencing positive growth, with key players like Guizhou Moutai and Wuliangye showing strong brand value and market positioning [3][4] - The industry is adapting to market changes with a focus on high-quality development and transformation strategies [3][4] - The report highlights the increasing demand for large-packaged beverages and the positive outlook for frozen food products [5][6][45] Summary by Sections Industry News - Guizhou Moutai is transitioning to a "new business" model, focusing on customer, scene, and service transformations to adapt to market complexities [3][4] - Moutai and Wuliangye are recognized in the "Top 20 Classic National Trend Brands" and have high brand values, with Moutai valued at $50.1 billion, up from $35.5 billion in 2023 [3][4] - The Yibin liquor industry saw a 9% increase in value, with overall industrial growth at 11.8% [4][42] Company Performance - Wei Long's net profit is expected to rise by 34-39% year-on-year, driven by channel expansion and improved production efficiency [5][43] - Qingdao Beer reported a 17% increase in sales during the early stages of the UEFA European Championship, indicating a potential sales surge during the upcoming Paris Olympics [5][44] Market Trends - The demand for large-packaged beverages is rising, with various brands launching new products in larger sizes to meet consumer preferences [5][6][44] - The frozen food sector is projected to grow, with an emphasis on product innovation and expanding market reach [45][46] Investment Recommendations - The report suggests focusing on high-demand segments within the liquor market, particularly premium and real estate wines, with specific recommendations for companies like Luzhou Laojiao and Jinhuijiu [8][47] - In the beer sector, companies like Qingdao Beer and Chongqing Beer are highlighted for their product optimization and channel expansion strategies [8][47] - For soft drinks, East Peak Beverage and Bai Run Co. are recommended for their national expansion and marketing strategies [8][47]