社服行业周报（2024.07.22-07.26）：赛事流量带来出境增量，头部酒企开启全球化竞争

Investment Rating - The industry investment rating is "Increase" (Maintain) [4] Core Viewpoints - The tourism industry is experiencing a significant boost due to major international events, particularly the Paris Olympics, which has led to a substantial increase in travel orders from mainland China to Paris, with a year-on-year growth of 114% for travel orders and 194% for hotel bookings [6][7] - The average hotel prices in Paris are expected to rise by approximately 150% during the Olympics, indicating strong demand and pricing power for hotel operators [7] - The global sports tourism market is growing at an annual rate of around 15%, making it one of the fastest-growing segments in the tourism industry [6] - Domestic hotel groups like Jinjiang International and Huazhu Group are expanding their global presence through acquisitions and partnerships, enhancing their competitiveness in international markets [7][8] - The outlook for outbound and inbound tourism in China is optimistic, with predictions for a significant recovery and growth in 2024, supported by favorable policies and an expanding list of visa-free countries [8] Summary by Sections Industry Data Tracking - Travel data shows a significant increase in passenger volume and flight frequency, with domestic flights to France increasing by about 60% compared to last year [6][8] - The average hotel price in major cities is rising, reflecting increased demand and occupancy rates [20] Recommendations - The report suggests focusing on specific companies within the hotel sector, such as Huazhu Group and Jinjiang Hotels, as well as companies in the restaurant and tourism sectors like Haidilao and China Youth Travel Service [9][25]