传媒：政务联动游戏文创，优质内容多频共振

Investment Rating - The report maintains an investment rating of "Leading the Market-A" [1] Core Viewpoints - The report highlights the importance of government-linked gaming cultural content, emphasizing that high-quality content can drive the development of the gaming industry through multiple channels [1] - The report notes that the rapid development of AI underscores the significance of cybersecurity, with innovative models expected to resonate with cultural IP [1] - The global licensing market has shown a record sales figure of $356.5 billion in 2023, reflecting a 4.6% year-on-year growth, indicating a strong demand for quality IP [1] Summary by Relevant Sections Investment Highlights - The report discusses the upcoming National Cybersecurity Publicity Week from September 9 to 15, 2024, and the involvement of major gaming companies in promoting cybersecurity awareness [1] - It mentions that the gaming industry is experiencing a surge in popularity during the summer, with government departments collaborating with quality gaming IPs to enhance public legal awareness [1] Industry Performance - The report indicates that the cybersecurity industry in China reached a scale of approximately 220 billion yuan in 2023, with 28 listed companies, showcasing significant growth in comprehensive industry strength [1] - It highlights that the average R&D cycle has been shortened by 20% and production efficiency has increased by 35% due to AI empowerment [1] Investment Recommendations - The report suggests focusing on high-quality gaming IPs, particularly those linked to popular titles like "Black God Talk," and recommends companies such as Tencent Holdings, NetEase, and Bilibili among others for potential investment opportunities [1]