劲仔食品：半年报告：全品类稳健成长，单二季度盈利能力继续大幅提升

Investment Rating - The report maintains an "Outperform" rating for the company, with a target price of RMB 17.25 per share, reflecting a 25 times PE valuation for 2024 [4][14]. Core Insights - The company reported a revenue of RMB 1.13 billion in the first half of 2024, representing a year-over-year growth of 22.17%, and a net profit attributable to shareholders of RMB 143 million, up 72.41% year-over-year [8][9]. - The growth in revenue is attributed to the continuous development and optimization of distributors, terminal market construction, new product promotion, and increased revenue from new media platforms [9][11]. - The gross profit margin improved by 4.14 percentage points year-over-year due to lower raw material prices, while the net profit margin increased by 3.70 percentage points year-over-year [9][10]. Revenue Breakdown - Fish products generated RMB 703 million in revenue, a 16.64% increase year-over-year, with a gross profit margin of 32.29% [12]. - Poultry products, driven by quail egg sales, saw a significant revenue increase of 51.10% year-over-year, totaling RMB 258 million, with a gross profit margin of 22.24% [12][11]. - Bean products and vegetable products also showed growth, with revenues of RMB 111 million (up 9.53%) and RMB 38 million (up 15.61%) respectively [12]. Channel Performance - The number of distributors increased from 3057 to 3166, indicating a steady growth in distribution channels [13]. - Offline sales achieved RMB 930.63 million, a 29.45% increase year-over-year, while online sales decreased by 3.28% to RMB 198.92 million [13]. - The direct sales model saw a revenue increase of 45.96% year-over-year, primarily due to growth in offline snack specialty channels [13]. Financial Forecast - Projected revenues for 2024, 2025, and 2026 are RMB 2.53 billion, RMB 3.08 billion, and RMB 3.69 billion respectively, with net profits expected to be RMB 313 million, RMB 389 million, and RMB 476 million [4][14]. - Corresponding EPS for these years are forecasted at RMB 0.69, RMB 0.86, and RMB 1.06 [4][14].