宠物食品行业简评：亚宠展完美闭幕，各品牌争相推新

Industry Overview - The 2024 Asian Pet Show was successfully held in Shanghai from August 21 to 25, covering an exhibition area of over 300,000 square meters across 17 exhibition halls and 7 supply chain pavilions, attracting more than 2,500 domestic and international exhibitors and brands [1] - The show attracted 124,000 professional visitors and 386,000 pet enthusiasts, with overseas visitors from 91 countries and regions accounting for about 10% of the total, a 41.8% increase compared to the previous year [1] - The exhibition featured over 40 summit forums, 30+ brand launches, and 50+ influencers sharing new products, technologies, and trends [1] - Four new themed exhibition areas were introduced: "Human-Pet Life Pavilion," "Big Health & Elderly Care," "YA! Pet Super Host & Influencer Life Collection," and "Pet TA Asia" [1] Key Companies and Products - Guibao Pet: Launched its high-end dog food brand "Wang Zhen Chun" at the show, featuring limited-ingredient formulas and baking technology [2] - The company's core brand "Myfoodie" showcased a comprehensive product matrix including dry food, wet food, freeze-dried food, dried snacks, dental chews, and health products [2] - The exhibition replicated a "miniature super factory" to enhance brand awareness and customer engagement [2] - The high-end cat food brand "Fleigart" introduced new formulas with probiotics and krill oil, with a meat content of up to 85% [2] - Zhongchong Co: Showcased new products such as 100% fresh meat cat food, fish oil cat sticks, and freeze-dried goat milk sticks under its core brand "Wanpy" [2] - The brand "Leading" collaborated with the popular TV series "Empresses in the Palace" and set up an elaborate stage at the exhibition, attracting significant attention [2] - The brand included character cards in its baked cat food packages, offering consumers a chance to win gold prizes [2] - Pettee Co: Highlighted its high-end air-dried food series "Jueyan," which uses low-temperature air-drying technology and includes ingredients like New Zealand green-lipped mussels and salmon oil [2] - The brand also launched freeze-dried series and pet ice cream, with total online sales exceeding 25 million yuan, a 67% year-on-year increase [2] - The brand "Hosjoy" focuses on pet oral health and showcased a variety of products at the exhibition [2] Investment Recommendations - The domestic pet food industry is benefiting from the trend of import substitution, with the number of pets and pet consumption continuing to grow [3] - High-end and differentiated products are becoming the industry trend, and companies with first-mover advantages and economies of scale are expected to benefit directly [3] - Key companies to watch include Guibao Pet, Zhongchong Co, and Pettee Co [3]