洽洽食品：淡季承压增速放缓，成本回落盈利改善

Investment Rating - The investment rating for the company is maintained at "Accumulate - A" [1][3] Core Views - The company has experienced a slowdown in growth during the off-season, but cost reductions have led to improved profitability [1] - The company reported a revenue of 2.898 billion yuan for H1 2024, a year-on-year increase of 7.92%, and a net profit attributable to shareholders of 337 million yuan, up 25.92% year-on-year [1] - The report highlights a significant decline in revenue growth in Q2 2024, attributed to post-holiday off-season effects and weak market consumption [1] Revenue Analysis - The company achieved revenue of 1.85 billion yuan from sunflower seeds in H1 2024, a year-on-year increase of 3.01%, with high-end products like "Kuaizhen" seeing continuous sales growth [1] - The nut category saw revenue of 660 million yuan, a year-on-year increase of 23.90%, driven by the growth of nut gift boxes and increased penetration of new products [1] - Other products generated revenue of 350 million yuan, a year-on-year increase of 10.43%, with breakthroughs in flavors and peanut categories [1] Profitability Analysis - The gross margin for Q2 2024 was 24.98%, an increase year-on-year, primarily due to a decrease in raw material costs [1] - The report indicates that the company is focusing on product innovation and channel expansion, which is expected to gradually release profit elasticity [1] Financial Data and Valuation - The company’s projected revenues for 2024-2026 are adjusted to 7.494 billion, 8.329 billion, and 9.191 billion yuan, with year-on-year growth rates of 10.1%, 11.1%, and 10.3% respectively [4] - The net profit attributable to shareholders is projected to be 943 million, 1.091 billion, and 1.253 billion yuan for the same period, with growth rates of 17.5%, 15.7%, and 14.8% respectively [4] - The report provides detailed financial metrics including gross margin, net margin, and return on equity (ROE) for the upcoming years [4][5]