社会服务行业：周观点：《黑神话·悟空》火爆出圈，“IP+文旅”引领新出行

Investment Rating - The industry investment rating is "Increase" indicating that the growth level of the industry is expected to be higher than that of the CSI 300 index over the next six months [28]. Core Insights - The summer tourism market in 2024 has set new records, with significant increases in ticket and hotel bookings compared to previous years. The integration of tourism, culture, art, sports, and technology is becoming more pronounced, with museum searches up 10% and art gallery searches up 30% year-on-year [18][19]. - The film market is experiencing a recovery, with a diverse supply of quality films expected to meet the audience's varied viewing demands. The summer box office for 2024 reached 11.4 billion yuan, a decrease of nearly 50% compared to 2023, but still surpassing the figures from 2021 and 2022 [21][22][23]. Summary by Sections Market Review - The social services sector index rose by 2.44% in the week of August 26 to August 30, ranking 13th out of 31 in the Shenwan first-level industry performance [10][11]. - Sub-industry performance showed professional services leading with a 4.08% increase, followed by hotel and catering at 3.64%, and tourism and scenic spots at 3.55% [15]. Core Insights - Investment Theme 1: The summer tourism season is exceptionally strong, with county-level tourism and cultural tourism integration showing remarkable results. Hotel bookings in lower-tier cities increased by 113% compared to the previous summer, indicating a robust recovery in domestic travel [18][19]. - Investment Theme 2: The film market is undergoing a transformation, with a significant drop in box office revenue compared to last year, but the diversity in film offerings is expected to drive future growth [21][22]. Industry News Dynamics - The film "Borderlands" faced a poor reception, leading to a quick transition to streaming platforms after only three weeks in theaters, highlighting the challenges in the film industry [24]. - The integration of sports and tourism is being promoted through events like the automotive and motorcycle challenge in Han Yin, showcasing the potential for growth in this sector [24].