海尔智家：公司提效控费，盈利能力持续改善

Investment Rating - The report assigns a "Buy" rating for the company [1][9]. Core Views - The company has shown steady revenue growth with a 3.0% year-on-year increase in revenue for the first half of 2024, reaching 135.62 billion yuan, and a 16.3% increase in net profit attributable to shareholders, totaling 10.42 billion yuan [5]. - The company is focusing on enhancing operational efficiency and cost control, leading to continuous improvement in profitability [4][6]. - The company is expanding its presence in overseas markets, with a 3.7% increase in overseas revenue, while emerging markets are showing faster growth compared to Europe and the Americas [6][7]. Financial Performance - The company’s revenue for 2022 was 243.514 billion yuan, with projections of 261.428 billion yuan for 2023 and 272.421 billion yuan for 2024, indicating a steady growth trajectory [8]. - The net profit attributable to shareholders is expected to grow from 16.597 billion yuan in 2023 to 18.272 billion yuan in 2024, with corresponding EPS increasing from 1.76 yuan to 1.94 yuan [8]. - The gross margin for Q2 2024 improved by 0.2 percentage points to 32.3%, while the net margin increased by 1.0 percentage point to 8.5% [7]. Market Position - The company has maintained a strong market position, ranking second in retail volume in the Americas with a market share of 15.8%, and leading in Australia and New Zealand with a market share of 14.6% [6]. - The high-end brand, Casarte, has seen significant growth, with a 145% increase in sales revenue in the first half of 2024 [7]. Future Outlook - The company is projected to achieve revenues of 272.421 billion yuan in 2024, 287.120 billion yuan in 2025, and 304.203 billion yuan in 2026, with net profits expected to reach 18.272 billion yuan, 20.236 billion yuan, and 22.291 billion yuan respectively [8]. - The current stock price corresponds to a PE ratio of 12.20 for 2024, suggesting a valuation range of 25.22 to 29.10 yuan based on a target PE of 13-15 times [7].