Investment Rating - The report maintains a "Buy" rating for BOSS Zhipin-W (02076 HK) with a target price of HKD 69 98 [3] Core Views - BOSS Zhipin achieved rapid revenue growth in H1 2024 with revenue reaching RMB 3 62 billion (+30 9% YoY) and net profit of RMB 659 million (+92 5% YoY) Adjusted net profit was RMB 1 249 billion (+53 6% YoY) [1] - Revenue breakdown shows strong growth across customer segments: KA clients contributed RMB 812 million (+47 1% YoY) mid-sized clients contributed RMB 1 246 billion (+25 1% YoY) and small clients contributed RMB 1 519 billion (+28 4% YoY) [1] - The company's gross margin improved to 83 1% (+1 8pct YoY) driven by economies of scale while marketing expenses decreased to 31 1% (-8 7pct YoY) due to reduced advertising costs and revenue expansion [1] - Monthly active users (MAU) reached 50 6 million in H1 2024 (+21 3% YoY) with a daily active user (DAU) to MAU ratio of 25 2% indicating strong user engagement [1] - The blue-collar online recruitment market in China is expected to grow to RMB 152 4 billion by 2026 with a CAGR of 36 3% from 2021 to 2026 outpacing the white-collar and overall online recruitment markets [1] Financial Performance and Forecast - Revenue for 2024E is projected at RMB 7 572 billion (+27% YoY) with adjusted net profit of RMB 2 190 billion (+2% YoY) [5][6] - Gross margin is expected to remain stable at 84% in 2024E while net margin is forecasted at 29% [6] - The company's ROE is projected to improve to 11% in 2024E from 8% in 2023A [6] - EPS for 2024E is estimated at RMB 2 43 up from RMB 2 42 in 2023A [6] Valuation and Sensitivity Analysis - The DCF valuation model assumes a perpetual growth rate of 3 00% and a WACC of 8 21% [7] - Sensitivity analysis shows that the target price of HKD 69 98 is based on a WACC of 7 68% and a perpetual growth rate of 3 00% [8] Market Position and Competitive Advantage - BOSS Zhipin maintains its leading position in the online recruitment market with a focus on blue-collar recruitment and lower-tier cities [1] - The platform's mobile-first approach "direct chat" feature and intelligent matching system lower barriers for both employers and job seekers particularly in the blue-collar segment [1]
BOSS直聘-W：业绩高速增长，客户类型更加多元