HISENSE H.A.(000921) 申万宏源·2024-09-04 00:41Investment Rating - The report maintains a "Buy" investment rating for Hisense Home Appliances [5][7]. Core Views - The company achieved revenue of 48.642 billion yuan in the first half of 2024, a year-on-year increase of 13%, with a net profit attributable to shareholders of 2.016 billion yuan, up 35% year-on-year [5]. - The company's air conditioning business revenue remained stable at 11.338 billion yuan, with a net profit of 963 million yuan, reflecting a 21% increase year-on-year [7]. - The overseas business showed significant growth, with revenue reaching 14.78 billion yuan, a 36.91% increase year-on-year, particularly strong in the ASEAN region where revenue grew by 64% [7]. Summary by Sections Market Data - Closing price: 24.75 yuan - One-year high/low: 43.18/19.69 yuan - Circulating A-share market value: 22.568 billion yuan [3]. Financial Performance - For the first half of 2024, the company reported a revenue of 48.642 billion yuan, with a net profit of 2.016 billion yuan, and a net profit margin of 17.3% [5][7]. - The company’s revenue projections for 2024E, 2025E, and 2026E are 94.977 billion yuan, 104.931 billion yuan, and 114.876 billion yuan respectively, with corresponding net profits of 3.489 billion yuan, 4.012 billion yuan, and 4.614 billion yuan [8][9]. Industry Overview - The retail market for air conditioning saw a decline in volume and value, with a year-on-year decrease of 10.8% and 13.7% respectively in the first half of 2024 [6]. - The refrigerator market showed slight growth, with retail volume and value increasing by 0.8% and 0.4% respectively [6]. - The washing machine market experienced a growth of 6.2% in retail volume and 3.8% in value [6]. Future Outlook - The report anticipates continued pressure in the short term but expects a potential recovery driven by consumption policies and demand in emerging markets [6][7].