Chinese Media(600373) 国海证券·2024-09-11 06:54Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [1][5][7] Core Views - The company has sufficient cash on hand, with over 15 billion yuan available as of H1 2024, and has shown a significant increase in profit for Q2 2024, with a year-on-year growth of 17.25% [2][5] - The publishing and distribution business is experiencing stable growth, while the main gaming products have reduced releases, allowing for profit release [3][4] Summary by Sections Financial Performance - In H1 2024, the company achieved a revenue of 5.155 billion yuan, representing a year-on-year increase of 2.48%. Q2 2024 revenue reached 2.994 billion yuan, up 17.91% year-on-year and 38.51% quarter-on-quarter [2][5] - The gross profit margin for H1 2024 was 41.35%, an increase of 1.91 percentage points year-on-year [2] - The net profit attributable to shareholders for H1 2024 was 613 million yuan, down 27.48% year-on-year, while the net profit excluding non-recurring items was 691 million yuan, down 3.38% year-on-year [2][5] Business Segments - The publishing business generated 2.114 billion yuan in revenue for H1 2024, a year-on-year increase of 5.31%, with a market share of 3.76% in the national book retail market [3] - The distribution business reported revenue of 2.837 billion yuan in H1 2024, up 7.20% year-on-year, with a gross margin of 36.87% [3] - The new business segment, operated by the subsidiary Zhixing Star, achieved revenue of 695 million yuan in H1 2024, although it saw a decline of 6.66% year-on-year [4] Future Outlook - The company is expected to face profit growth pressure in 2024 due to tax policy impacts, but the stable growth of its publishing and distribution core business and the ongoing development of new business segments are anticipated to contribute to incremental revenue and profit [5][6] - Revenue projections for 2024-2026 are estimated at 11.382 billion yuan, 12.090 billion yuan, and 12.801 billion yuan respectively, with net profits of 1.749 billion yuan, 1.854 billion yuan, and 1.986 billion yuan [5][6]