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建筑材料行业:从中美对比看消费建材长期模式演变
广发证券·2024-09-12 05:37

Investment Rating - The report assigns a "Buy" rating to multiple companies within the construction materials sector, indicating a positive outlook for their performance [5]. Core Insights - The comparison between the construction materials industries in China and the United States reveals significant differences in demand, channels, and market concentration. The U.S. market is characterized by a mature operating model with established industry leaders, while China's market is still evolving with lower concentration and higher volatility in demand [2][3]. - The U.S. construction materials industry is driven by renovation demand, leading to stable growth for leading companies. In contrast, China's market is primarily influenced by new housing demand, which is subject to fluctuations [2][3]. - Future trends in China's construction materials market suggest a shift towards increased demand for existing housing and a transition to smaller B and C-end channels, similar to the U.S. market dynamics [2][3]. Summary by Sections 1. Comparison of U.S. and Chinese Construction Materials Industries - The report analyzes five sub-sectors: architectural coatings, waterproofing, flooring materials, multi-category building platforms, and gypsum boards, highlighting the differences in demand and market structure between the two countries [2][10]. - In the architectural coatings sector, the U.S. has a high proportion of repainting demand (83% in 2023), while China's demand is primarily driven by new housing [10]. - The U.S. market shows a high concentration with major players like Sherwin-Williams and PPG, while China's market remains fragmented with lower concentration ratios [10]. 2. Characteristics and Analysis of the U.S. Construction Materials Industry - The U.S. market is characterized by stable demand driven by population growth and urbanization, with leading companies achieving continuous revenue growth through internal growth and acquisitions [2][3]. - The demand is primarily from small B and C-end channels, with a strong presence of DIY culture, leading to a higher growth rate for channel companies compared to manufacturers [2][3]. 3. Future Evolution of China's Construction Materials Model - China's construction materials market is expected to evolve towards a model similar to the U.S., with increasing demand for existing housing and a shift towards smaller B and C-end channels [2][3]. - The report suggests that certain sectors, such as coatings and waterproofing, are likely to see better competitive dynamics and concentration levels in the future [2][3]. 4. Potential Winners in the Future Chinese Market - Companies that exhibit strong brand and channel stickiness, stable long-term demand, and the ability to concentrate in their respective sectors are likely to succeed. Notable companies identified include Three Trees, Beixin Building Materials, and Oriental Yuhong [2][3].