Investment Rating - The report maintains a positive outlook on the education sector and suggests focusing on "low valuation + cyclical" sectors [7]. Core Insights - The report highlights a significant increase in domestic and outbound long-distance travel, particularly from lower-tier cities and counties, indicating a shift in consumer behavior [7]. - The average daily inbound and outbound travelers during the Mid-Autumn Festival is expected to reach 1.8 million, representing a year-on-year increase of 22% [6]. - The report emphasizes the growing popularity of "micro-vacations" and short-distance travel, with nearly half of the Mid-Autumn holiday orders being for nearby trips [6]. Summary by Sections Travel Trends - During the Mid-Autumn holiday, the national railway is expected to send 16.8 million passengers, with a daily average of 11,100 trains operating, an increase of over 590 trains compared to regular operations [6]. - Major international airports are projected to see daily inbound and outbound travelers of 42,000 at Beijing Capital Airport, 95,000 at Shanghai Pudong Airport, 42,000 at Guangzhou Baiyun Airport, and 16,000 at Chengdu Tianfu Airport [6]. Consumer Behavior - The report notes that the demand for short-distance travel is particularly strong in urban clusters such as the Yangtze River Delta and the Pearl River Delta, with a notable increase in bookings for trips within three hours by high-speed rail [6]. - The average price of domestic one-way tickets during the Mid-Autumn holiday is approximately 770 yuan, a decrease of about 25% compared to the previous year [6]. Investment Recommendations - The report recommends focusing on the education sector, which is expected to benefit from reduced policy concerns and improved competitive dynamics [7]. - Suggested stocks include Xueda Education, China Duty Free Group, Tongcheng Travel, and Songcheng Performance, with additional attention on other companies like Zhongxin Tourism and ShouLai Hotel [7].
旅游综合行业信息点评:中秋假期周边游受青睐,日均出入境旅客有望增22%
Haitong Securities·2024-09-17 04:40