Bluetrum(688332) 华福证券·2024-09-24 12:00Investment Rating - The report initiates coverage on Zhongke Lanxun with a "Buy" rating, citing its strong position in the white-label audio SoC market and potential for growth in emerging markets [4][78] Core Views - Zhongke Lanxun is a leading domestic white-label audio SoC manufacturer, leveraging the RISC-V instruction set to achieve cost advantages and high product competitiveness [1] - The company has successfully penetrated emerging markets like India and Africa, with overseas shipments accounting for 60-70% of total shipments [2] - Zhongke Lanxun has diversified its product portfolio to meet the growing demand for smart wearable devices and IoT, with eight major product lines [3] - The company is expected to achieve significant revenue and net profit growth from 2024 to 2026, driven by the recovery of the consumer electronics market and expansion into new application areas [4] Financial Performance and Valuation - In 2023, Zhongke Lanxun reported revenue of 1.447 billion yuan, a 34% YoY increase, and net profit of 252 million yuan, a 79% YoY increase [4] - The company's revenue is projected to grow to 1.810 billion yuan in 2024, 2.351 billion yuan in 2025, and 2.841 billion yuan in 2026, with net profit expected to reach 300 million yuan, 385 million yuan, and 459 million yuan, respectively [4] - The current PE valuation for 2024-2026 is 19x, 15x, and 12x, which is lower than the industry average of 40x, 28x, and 21x [78] Market and Industry Analysis - The global Bluetooth headset market is expected to grow from 144 billion yuan in 2023 to 315.3 billion yuan by 2030, with a CAGR of 11.7% [31] - The global Bluetooth speaker market is projected to grow from 16.58 billion USD in 2021 to 33.4 billion USD by 2026, with a CAGR of 15.04% [34] - The global smart wearable device market is expected to grow from 120.54 billion USD in 2023 to 1,415.26 billion USD by 2032, with a CAGR of 31.5% [36] Product and Technology - Zhongke Lanxun's product lines include Bluetooth headset chips, Bluetooth speaker chips, smart wearable chips, wireless microphone chips, digital audio chips, toy voice chips, AIoT chips, and AI voice recognition chips [59] - The company has developed the "Lanxun Xunlong" series of high-end chips, which have achieved performance levels close to industry leaders in key technical indicators such as Bluetooth RF performance, noise reduction, and power consumption [67] - Zhongke Lanxun's RISC-V-based architecture reduces costs by avoiding third-party IP fees, enhancing the overall cost-performance ratio of its products [1][45] Strategic Expansion - Zhongke Lanxun has established partnerships with well-known brands in India and Africa, such as boAt and Noise, and its products are used in realme Buds Wireless 3, which is sold on Amazon India [2][48] - The company is expanding its presence in the brand customer market, with its "Xunlong" series chips being adopted by major brands like Xiaomi, realme, and Baidu [71] - Zhongke Lanxun is also focusing on the AIoT market, with its AIoT SoC chip market expected to grow from 95 billion yuan in 2022 to 279.36 billion yuan by 2027 [65]