ANTA SPORTS(02020) 广发证券·2024-09-26 10:38Investment Rating - The report maintains a "Buy" rating for Anta Sports with a target price of HKD 92.45 per share, based on a 20x PE multiple for 2024 [3][5] Core Views - The sportswear industry is resilient, with leading brands showing strong competitive advantages [3] - Anta Sports has maintained an average ROE of 26% over the past 5 years, driven by its excellent management team and strong channel capabilities [3] - The company's multi-brand and internationalization strategies are steadily progressing, with FILA contributing significantly to revenue and profitability [3][9] Industry Analysis - China's sportswear industry is expected to maintain steady growth, with significant room for expansion in per capita consumption and penetration rates [3][15] - The US sportswear market has recovered to pre-pandemic levels, with sports-related spending reaching 126% of pre-pandemic levels in 2024 [15] - China's sportswear penetration rate is 15%, significantly lower than developed countries like the US (36%) and Japan (21%) [18] - The industry is driven by national policies, economic development, and emerging segments such as skiing, outdoor activities, and women's sportswear [3][15] Company Analysis Financial Performance - Anta Sports' revenue is projected to grow from RMB 53.7 billion in 2022 to RMB 85.7 billion in 2026, with a CAGR of 10.7% [4] - EBITDA is expected to increase from RMB 12.5 billion in 2022 to RMB 27.1 billion in 2026 [4] - Net profit attributable to shareholders is forecasted to grow from RMB 7.6 billion in 2022 to RMB 15.3 billion in 2026 [4] - EPS is projected to rise from RMB 2.80 in 2022 to RMB 5.39 in 2026 [4] Brand Strategy - Anta's multi-brand strategy includes the main Anta brand, FILA, and other international brands like Descente and Kolon Sport [42] - FILA, acquired in 2009, has been repositioned as a high-end fashion sportswear brand, contributing significantly to the company's revenue and profitability [49][50] - The company is focusing on brand elevation for the Anta main brand, with DTC (Direct-to-Consumer) transformation driving efficiency and profitability [48] Channel Management - Anta has over 12,000 global offline stores, with the main Anta brand having 9,831 stores as of 2023 [45] - The company has been optimizing its distribution network and supply chain, with a focus on retail-oriented strategies to improve inventory management [40][46] - DTC transformation has been a key focus, with approximately 5,400 Anta main brand stores and 2,200 Anta Kids stores operating under the DTC model as of 2023 [48] Competitive Advantages - Anta's strong channel capabilities and efficient management have resulted in lower expense ratios and higher turnover rates compared to peers [54][56] - The company's average inventory turnover days are 118, lower than international peers, and its accounts receivable turnover days are 28, significantly better than industry averages [56][58] - Anta's ROE has consistently outperformed domestic and international peers, with a 5-year average ROE of 26.4% [30][32] Growth Drivers - The Anta main brand is expected to grow steadily, with revenue projected to increase from RMB 30.3 billion in 2023 to RMB 39.8 billion in 2026 [59][60] - FILA is expected to maintain high growth, with revenue projected to increase from RMB 25.1 billion in 2023 to RMB 30.6 billion in 2026 [59][60] - Other brands, including Descente and Kolon Sport, are expected to grow rapidly, with revenue projected to increase from RMB 6.9 billion in 2023 to RMB 15.3 billion in 2026 [59][60] Valuation and Investment Recommendation - The report values Anta Sports at a 20x PE multiple for 2024, based on its superior channel management and cost control capabilities [63] - The target price of HKD 92.45 per share represents a 21.3% upside from the current price of HKD 76.20 [5][63]