Investment Rating - The industry rating is recommended [4][19][12] Core Views & Investment Suggestions - 109 game licenses were issued, and game sales revenue in August increased by 15% year-on-year. The National Press and Publication Administration approved 109 domestic online games in September 2024, bringing the total number of licenses issued in 2024 to 1,020, with 945 domestic games and 75 imported games [4][19][12] - The Chinese game market revenue reached 33.64 billion yuan in August, with a month-on-month growth of 21.01% and a year-on-year growth of 15.10%. The actual sales revenue of domestically developed games was 27.261 billion yuan, with a month-on-month increase of 32.90% and a year-on-year increase of 8.35% [4][19][12] - The significant growth is attributed to the release of "Black Myth: Wukong," which has sold 20.4 million copies on Steam, generating over 978 million USD (approximately 6.89 billion yuan) in total revenue [4][19][12] - The report maintains a positive outlook for the upcoming National Day holiday, anticipating a recovery in cultural and entertainment consumption, a stable regulatory environment, and policy support for new consumption formats. Recommended stocks include Tencent, 37 Interactive Entertainment, and others [4][19][12] Industry Data - The SW Media Index rose by 15.94%, ranking 13th among 31 industries in terms of performance. The top three sub-industries were internet services, film, and advertising marketing, with increases of 41.42%, 19.28%, and 18.19%, respectively [3][12][4] - The top three films at the box office were "The Decision to Leave," "Wild Child," and "Transformers: Rise of the Beasts" [5][4] - The top three games on iOS were "Dungeon & Fighter: Origin," "Honor of Kings," and "Nirvana in Fire" [5][4]
传媒行业周报系列2024年第39周：109款游戏版号下发，8月游戏销售收入同比增长15%
HUAXI Securities·2024-09-29 13:03