消费电子行业点评报告：Meta Orion原型机发布，AR眼镜应用潜力巨大

Investment Rating - The report assigns an "Overweight" rating to the consumer electronics industry, indicating a positive outlook for investment opportunities in the AR glasses supply chain [1]. Core Insights - The Meta Orion prototype was unveiled at the Meta Connect conference, showcasing significant potential for AR glasses as the next generation of mobile computing devices [1]. - The Orion features a split design with three components: the glasses, a gesture-tracking wristband, and a computing module, all connected wirelessly. It utilizes advanced optical technology and can achieve a field of view of up to 70 degrees [1]. - The report highlights the rapid growth in global smartphone and PC sales, with smartphone sales expected to grow by 8.5% in Q4 2023 and 7.8% in Q1 2024, while PC sales are projected to recover in 2024 [1]. Summary by Sections Meta Orion Prototype - The Meta Orion prototype demonstrates impressive performance and vast application potential, including large-screen entertainment and multitasking capabilities [1]. - Meta is currently providing access to Orion for employees and select external users to facilitate learning and iteration for consumer AR glasses, with a consumer version expected to launch post-2027 [1]. Ray-Ban Meta Smart Glasses - The Ray-Ban Meta smart glasses have received significant upgrades, enhancing AI functionalities such as automatic license plate recognition and real-time language translation [1]. - As of May 2024, global sales of Ray-Ban Meta smart glasses have surpassed 1 million units, with further sales growth anticipated due to ongoing AI enhancements [1]. Market Trends - The report notes a gradual recovery in the consumer electronics sector since the second half of 2023, with expectations for a mature and cost-effective AR glasses market to emerge between 2026 and 2027 [1].