Investment Rating - The report rates the media industry as "Overweight" [3][4]. Core Insights - The National Day box office for 2024 has seen a decline compared to 2023, with total box office revenue reaching 1.86 billion yuan, a year-on-year decrease of 16.8%. The number of moviegoers was 46.11 million, down 13.5%, and the average ticket price was 40.4 yuan, down 3.8% [4][11][19]. - The ByteDance social app Lemon 8 has topped the iOS lifestyle app chart in the US, indicating strong market performance and potential benefits for related marketing companies [4][5][21]. Summary by Sections National Day Box Office Performance - The 2024 National Day box office reached 1.86 billion yuan, a decline of 16.8% year-on-year. The number of viewers was 46.11 million, down 13.5%, and the average ticket price was 40.4 yuan, down 3.8% [11][12][19]. - The top five films during this period had relatively low box office figures, with the highest being "The Volunteer Army: Battle of Life and Death" at 750 million yuan [11][17]. Upcoming Film Releases - A rich supply of imported films is expected to boost the market, with titles like the entire "Harry Potter" series and new releases such as "Joker 2" and "Venom: The Last Dance" scheduled for release between October 11 and November 29 [4][19]. Media Industry Performance - The media sector index rose by 11.18% last week, ranking 7th among 31 industries, underperforming compared to the ChiNext index which rose by 15.36% [10]. - Recommended stocks for investment include companies like Wanda Film, Shanghai Film, Bona Film, and others, which are expected to benefit from the recovering film market [4][10][19]. ByteDance's Lemon 8 App - Lemon 8 has successfully entered the US market, ranking first in the iOS lifestyle app category, which may benefit marketing companies closely associated with ByteDance [5][21].
传媒行业周报2024年39期：国庆档票房有所下滑，字节APPLemon 8登顶海外
Guotai Junan Securities·2024-10-07 06:42