Investment Rating - The report recommends the liquor sector, particularly favoring leading brands in the mass market [1]. Core Views - The long-term investment value of the liquor industry is highlighted, with a strong performance expected in high-end and local liquor sales during the 2024 Spring Festival, while the mid-range segment faces pressure [2]. - The overall revenue of large-scale liquor enterprises reached 756.3 billion yuan in 2023, with a profit total of 232.8 billion yuan and a production volume of 6.29 million tons, indicating a robust market despite short-term challenges [2]. - The competitive landscape of the liquor industry is characterized by a "stronger becoming stronger" trend, with leading brands increasing their market share through brand culture and consumer recognition [2]. - The valuation of liquor companies is currently at historical lows, with leading brands expected to see double-digit growth in revenue and profit [2]. Summary by Sections Section 1: Liquor - The consumption performance in the second quarter of 2024 is under pressure, but the long-term outlook remains positive due to stable drinking demographics and ongoing market dynamics [2]. - High-end liquor prices serve as a key indicator of industry health, with recent trends showing a weakening in the second quarter but stabilizing in the third quarter [11]. - Inventory levels have increased but remain manageable, with manufacturers focusing on sustainable growth and careful inventory management [14]. Section 2: Mass Market Products - Beer: Despite a slowdown in consumption upgrades, the product structure continues to improve, with leading brands seeing price increases [15]. - Dairy Products: Short-term profit elasticity has been released, and long-term profitability is expected to rise due to stabilized raw milk prices and ongoing consumption upgrades [15]. - Condiments: The recovery of the restaurant sector and health trends in consumer preferences are expected to enhance industry dynamics [15]. - Frozen Foods: Leading companies are anticipated to maintain double-digit growth, benefiting from their scale advantages [15].
食品饮料行业:推荐白酒板块,优选大众品龙头
Southwest Securities·2024-10-07 07:00