传媒行业周报：9月109款新游获批，10部新片定档国庆档
Yong Xing Zheng Quan·2024-10-10 02:34

Investment Rating - The report maintains an "Overweight" rating for the media industry [1]. Core Insights - In September, 109 new games were approved, which is expected to benefit the related sectors. As of now, the total number of game approvals this year has exceeded 1,000 [6][14]. - Ten new films have been scheduled for the 2024 National Day holiday, indicating potential benefits for the film sector [6][15]. - Various regions have introduced policies to stimulate consumer spending, which is favorable for advertising channels [6][16]. Summary by Sections 1. Core Insights and Investment Recommendations - Gaming: 109 new games were approved in September, with nearly half being casual mobile games. The total number of game approvals this year is projected to exceed last year's total of 1,075 [6][14]. - Film Industry: Ten new films are set for release during the 2024 National Day holiday, with diverse genres and strong pre-sale ticket sales for several titles [6][15]. - Advertising: Policies aimed at boosting consumer spending are expected to benefit advertising investments [6][16]. 2. Market Review - The A-share media index rose by 15.94% from September 23 to 27, outperforming the CSI 300 index by 0.24 percentage points [8]. - Among the media sub-sectors, the film and television sector saw a significant increase of 19.43% [8][9]. 3. Industry News - The approval of 109 new games in September marks a significant milestone, with a total of 1,035 games approved this year [14]. - The film industry is gearing up for the National Day holiday with ten new releases, showcasing a variety of genres [15]. 4. Company Dynamics - Tencent's new tactical shooting game "Delta Action" launched on September 26, supporting both PC and mobile platforms [17]. - China Film announced the release dates for two major films, highlighting their upcoming projects [18]. 5. Company Announcements - Various companies in the media sector have made significant announcements regarding stock options and government subsidies [19].