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腾讯控股:24Q3前瞻:游戏趋势向好,广告韧性较强

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 486.56 HKD per share [4][13]. Core Views - The company is expected to achieve a revenue of 165.8 billion RMB in Q3 2024, reflecting a year-over-year growth of 7% and a quarter-over-quarter growth of 3% [2]. - The Non-GAAP net profit for Q3 2024 is projected to reach 54.2 billion RMB, indicating a year-over-year increase of 21% but a quarter-over-quarter decrease of 5% [2]. - The report highlights a positive trend in gaming performance, resilient advertising revenue, and a financial services segment impacted by weak consumer spending [2]. Summary by Sections Q3 2024 Performance Forecast - Expected revenue of 165.8 billion RMB, with gaming revenue at 51.5 billion RMB (YoY +12%, QoQ +6%) and social network revenue at 29.9 billion RMB (YoY +1%, QoQ -1%) [2][9]. - Advertising revenue is anticipated to be 29.6 billion RMB (YoY +15%, QoQ -1%), driven by video content, while financial and enterprise services revenue is expected to be 53.7 billion RMB (YoY +3%, QoQ +6%) [2][9]. Earnings Forecast and Investment Recommendations - The company is projected to achieve revenues of 657 billion RMB and 715.1 billion RMB in 2024 and 2025, respectively, with adjusted net profits of 216.3 billion RMB and 242.5 billion RMB [2][3]. - The report emphasizes the strong product cycle in gaming and the resilience of advertising, with potential recovery in financial services as consumer spending rebounds [2][3]. Financial Metrics - The report provides detailed financial projections, including a Non-GAAP EPS of 5.68 RMB for Q3 2024, with a projected growth rate of 22% YoY [2][17]. - The company’s revenue growth rates are forecasted at 7.9% for 2024 and 8.9% for 2025, with a significant increase in adjusted net profit growth of 39.5% in 2024 [3][17].