AI应用落地深度分析报告：AI落地切实推动内容与营销产业快速增长

Investment Rating - The report maintains an investment rating of "Leading the Market - A" for the industry [1]. Core Insights - The development of large models has initiated the AIGC era, with a clear trend towards multimodal development and rapid advancements in AI video generation. The focus has shifted from technology-driven to ecosystem-driven, with ongoing commercialization of AI applications [2]. - In the mobile internet landscape, mobile video and social media account for nearly 60% of user time, with mobile video usage continuing to grow. As of September 2023, the five major new media platforms (Douyin, Kuaishou, Weibo, Xiaohongshu, Bilibili) have a combined active user base of 1.088 billion, achieving an 88.9% penetration rate [2]. - The application of AIGC technology is enhancing quality, reducing costs, and increasing efficiency, leading to a thriving content industry. The barriers to content creation have significantly lowered, expanding the creator demographic and driving growth in internet advertising and live e-commerce [2]. - The AI foundational data service market in China reached 4.5 billion yuan in 2023, with a projected compound annual growth rate (CAGR) exceeding 30% over the next five years. The internet advertising market in China saw revenues of 164.91 billion yuan and 186.49 billion yuan in Q1 and Q2 of 2024, respectively, reflecting year-on-year growth rates of 12.8% and 10.9% [2]. - Recommended companies to watch include Tencent Holdings, Meituan-W, Kuaishou-W, and Bilibili-W, as well as marketing service firms like BlueFocus and content application companies such as Kunlun Wanwei, Visual China, Jiecheng Co., and Zhongwen Online [2]. Summary by Sections 1. Development of Large Models and AI Applications - The advancement of large models has opened the AIGC era, with a significant increase in the number and capabilities of models, providing a technical foundation for the explosion of AIGC applications [4]. - Multimodal models enhance cognitive abilities and interaction experiences, broadening the application scope of AI in complex tasks [8]. 2. AI Driving Content Enrichment and Efficiency - AIGC applications are primarily focused on text and image generation, with significant adaptations across various use cases [13]. - The cost of video production is significantly lower with AI involvement, with AI-generated short dramas already being implemented [62]. 3. AI and Algorithm Applications Enhancing Marketing Efficiency - AI is transforming the advertising and marketing landscape by automating processes and improving efficiency across the entire workflow [69]. - Companies like BlueFocus are leveraging AI to create interactive advertising, significantly increasing engagement rates compared to traditional methods [73]. 4. Market Growth and Future Projections - The AI foundational data service market is expected to grow from 4.5 billion yuan in 2023 to 17 billion yuan by 2028, with a CAGR of 30.4% [82]. - The demand for computing power is rapidly increasing, with projections indicating that global computing power will exceed 3 ZFlops by 2025 [86].