Investment Rating - The report provides an investment rating of "Outperform the Market" for the automotive sector, indicating an expected return above the benchmark index by more than 10% [8]. Core Insights - The report highlights that during the National Day holiday from October 1 to 7, 2024, Hongmeng Zhixing achieved significant sales, with total pre-orders exceeding 28,600 units, including 9,600 units for the Zhijie R7, 7,800 units for the Wenjie M9, and 9,000 units for the Wenjie M7 [4]. - In September 2024, Hongmeng Zhixing upgraded its entire lineup to ADS 3.0, enhancing the intelligent driving experience and safety features [4]. - The total new car deliveries for Hongmeng Zhixing in September 2024 reached 39,931 units, maintaining the top position in the Chinese automotive market for five consecutive months in terms of average transaction price [4]. - The AITO Wenjie series continues to lead the market, with 35,560 units delivered in September, including 15,496 units of the flagship SUV Wenjie M9, which has been the best-selling model in the luxury segment priced above 500,000 yuan for six months [4]. - The investment suggestion emphasizes the continuous expansion of the product lineup under Hongmeng Zhixing, which is expected to enhance brand perception and solidify its position as a leading brand in the domestic high-end smart automotive market, recommending attention to related partnerships with automakers such as Seres and Jianghuai Automobile [4].
汽车与零配件行业信息点评:鸿蒙智行国庆假期热销
Haitong Securities·2024-10-12 00:36