Investment Rating - The report maintains a "Buy" rating for JD US with a target price raised to $56.00, indicating a potential upside of 26.9% from the current price of $44.14 [1][9]. Core Insights - The third quarter performance is expected to meet market expectations, with total revenue projected to increase by 4.9% year-on-year to RMB 259.8 billion, and adjusted net profit expected to rise by 2% to RMB 10.9 billion [1][2]. - The "trade-in" program is anticipated to boost sales in September, leading to a recovery in performance [2]. - The company is expected to benefit from improved business health, with a projected gross profit margin improvement and continued marketing investments driving double-digit user growth [1][2]. Financial Projections - Revenue and adjusted net profit are forecasted to grow by 4.6% and 21.8% respectively in 2024, with further growth expected in 2025 at 5.8% and 10% [2][3]. - The report outlines a steady increase in revenue from RMB 1,046.2 billion in 2022 to an estimated RMB 1,269.3 billion by 2026, with net profit expected to rise from RMB 28.2 billion to RMB 51.4 billion in the same period [3][10]. - The projected earnings per share (EPS) is expected to grow from RMB 17.73 in 2022 to RMB 35.17 by 2026, reflecting a strong growth trajectory [3][10]. Market Performance - The report highlights that JD US's stock has shown a significant performance relative to the MSCI China Index, with a potential for further gains as indicated by the revised target price [4][9]. - The stock's 52-week high and low are noted at $47.08 and $21.44 respectively, indicating a strong recovery potential [4]. Valuation Metrics - The report adjusts the valuation benchmark to 13 times the 2025 earnings, reflecting confidence in the company's growth prospects and operational efficiency improvements [2][3]. - The price-to-earnings (P/E) ratio is projected to decrease from 17.6 in 2022 to 8.9 by 2026, suggesting an attractive valuation as earnings grow [3][10]. Revenue Breakdown - The report anticipates a recovery in self-operated revenue growth, particularly in the electronics and daily necessities categories, driven by the trade-in program and upcoming sales events like Double Eleven [2][5]. - Advertising and commission revenues are expected to recover, with a projected high single-digit growth in gross merchandise volume (GMV) [2][5]. Cash Flow and Financial Health - The operating cash flow is projected to increase from RMB 57.8 billion in 2022 to RMB 77.4 billion by 2026, indicating strong cash generation capabilities [10]. - The report also highlights a healthy balance sheet with net cash positions expected to remain stable, supporting future growth initiatives [10].
京东:预计3季度业绩符合预期,以旧换新带动9月销售数据回暖