美容护理行业周报:国货双十一表现亮眼,水羊收购美国高奢品牌RéVive
Shanghai Securities·2024-10-21 03:00

Investment Rating - The industry investment rating is "Overweight" (maintained) [14] Core Insights - Domestic beauty brands performed exceptionally well during the Double Eleven shopping festival, with Proya ranking first on Tmall and several domestic brands occupying top positions [3] - Water Sheep's acquisition of the high-end American brand RéVive is part of its ongoing strategy for high-end and global expansion [4] - The brand RéVive has a strong recognition in the North American market, contributing over 60% of its global GMV, which is approximately $70-80 million [4] - The beauty industry is witnessing a trend towards diversification and refinement, with companies like Huaxi Biological focusing on innovative product offerings in the medical beauty segment [8] Summary by Sections Domestic Beauty Brands Performance - Proya retained its top position on Tmall during the Double Eleven pre-sale, with domestic brands occupying four of the top ten spots [3] - Other notable domestic brands include Kefu Mei and Winona, which ranked fourth and tenth respectively [3] Water Sheep's Acquisition Strategy - Water Sheep acquired the American high-end skincare brand RéVive, which focuses on advanced peptide formulations for skin rejuvenation [4] - The acquisition aims to leverage Water Sheep's global supply chain and e-commerce capabilities to enhance RéVive's presence in the U.S. market [4] Market Trends and Innovations - The medical beauty segment is evolving, with companies like Huaxi Biological launching new products to meet specific consumer needs [8] - The beauty industry is expected to see continued growth in medical beauty penetration, with several companies poised for significant sales performance [9]