房地产行业报告：房企推盘促销力度加大 助力行业止跌回稳

Investment Rating - The report does not explicitly state an investment rating for the real estate industry [4][6]. Core Insights - The report highlights a significant increase in market activity due to policy support, leading to a notable recovery in the real estate sector [4][6]. - Recent data indicates a narrowing decline in various real estate metrics, particularly in major cities, as developers ramp up promotions and launches [4][5]. Summary by Sections 1. Industry Fundamentals Tracking - New home transaction area in 30 major cities last week was 2.3564 million square meters, with a cumulative year-to-date transaction area of 7.88936 million square meters, reflecting a year-on-year decline of 34.1% [5][9]. - The average transaction area over the past four weeks in major cities was 1.9365 million square meters, showing a year-on-year decrease of 13.7% but a month-on-month increase of 17.3% [5][9]. - The inventory of new homes in key cities decreased significantly, with a sales cycle of 15.62 months for the top 10 cities [15][17]. 2. Market Review - The A-share real estate index rose by 2.96% last week, outperforming the CSI 300 index, which increased by 0.98% [26][30]. - In the Hong Kong market, the Hang Seng property services and management index fell by 3%, while the overall Hang Seng index decreased by 2.1% [26][30]. 3. Land Market Transactions - Last week, there was one new residential land supply and eight residential land transactions in 100 major cities, with an average transaction price of 5,694.29 yuan per square meter [24]. - The average premium rate for residential land transactions was 0.02%, indicating a slight decrease from the previous period [24].