百度：Awaiting recovery of ads revenue growth

23 Oct 2024 CMB International Global Markets | Equity Research | Company Update Baidu (BIDU US) Awaiting recovery of ads revenue growth We expect Baidu Core business to deliver broadly inline-with-consensus revenue, and slightly better-than-consensus non-GAAP operating profit for 3Q24E. Although proactive business adjustments to embed more GenAI-related results in search results weigh on short-term monetization, we view the adjustments as vital for Baidu's long-term business development and monetization imp ...