电子行业快评报告：华为Nova标准版首次支持北斗功能，鸿蒙助力打造国产品牌新生态

Investment Rating - The industry investment rating is "Outperform the Market" [6] Core Viewpoints - On October 22, Huawei held the "Native Harmony Night and Huawei All-Scenario New Product Launch Conference," introducing the HarmonyOS NEXT, Nova 13 series, and Watch Ultimate, marking a significant upgrade to the HarmonyOS, establishing it as the third-largest mobile operating system globally after Apple's iOS and Android [1] Summary by Sections Nova 13 Series - The Nova 13 standard version is the first to support Beidou functionality and includes AI photo editing applications. All models in the Nova 13 series can send Beidou satellite image messages, a feature previously limited to the Pro and Ultra versions of the Nova 12 series [2] - The Nova 13 standard version supports storage upgrades up to 1TB, with competitive pricing: 256GB at 2699 yuan, 512GB at 2999 yuan, and 1TB at 3499 yuan. Compared to the Nova 12, the launch prices for the same storage specifications have decreased by 300 yuan for 256GB and 400 yuan for 512GB, indicating high cost-performance [2] Watch Ultimate - The Watch Ultimate has been upgraded to include customizable Beidou message features and golf course functionalities, priced at 7999 yuan. The updates enhance the sports health experience, with global wearable device shipments ranking first in the first half of 2024 and over 100 million monthly active users for the sports health app [2] HarmonyOS Ecosystem - The HarmonyOS NEXT has completely abandoned parts of the AOSP open-source code, creating a pure domestic base. It enhances security and privacy features through the Star Shield security architecture and improves AI capabilities based on the Pangu AI model. The HarmonyOS ecosystem has surpassed 1 billion devices, with over 15,000 native applications and meta-services launched since September 25, 2023. More products, including the Nova series, are expected to join the public beta in 2025 [2][3] Investment Recommendations - As more native Harmony applications are launched and Huawei's all-scenario products adopt the Harmony system, the ecosystem is expected to mature and accelerate penetration, creating investment opportunities in the domestic consumer electronics brand ecosystem [3]