Investment Rating - The report maintains a "Buy" rating for the company [2][3] Core Views - The company's Q3 2024 operating data met expectations, with the main brand's retail sales growing at a mid-single-digit rate year-over-year (YoY) [2] - The children's wear segment outperformed adult wear, growing at a low double-digit rate [2] - Saucony's retail sales grew over 50% YoY in Q3 2024, continuing its strong performance [2] - Online sales growth outperformed offline sales, with e-commerce growing at a double-digit rate [2] - Retail sales improved in Q4, driven by the National Day holiday and Double Eleven shopping festival, with both online and offline channels achieving double-digit growth [2] - The company's inventory levels remained healthy, with a stock-to-sales ratio of around 4 months as of September 2024 [2] - The main brand's discount rate remained stable at 7.5% off, indicating robust operational quality [2] - The company is confident in achieving over 50% growth in its professional sports segment for the full year [2] - The K&P brand's divestment is expected to be completed by the end of November 2024, with a special dividend to be distributed [3] - The company expects profit certainty to be higher than revenue certainty in Q4 due to cost control measures [3] - The company has slightly lowered its revenue and profit forecasts for 2024-2026, with expected net profits of 1.24/1.39/1.51 billion RMB, respectively [3] Financial Performance - The company's revenue for 2024E is projected to be 13.346 billion RMB, with a YoY decline of 7% [4] - Net profit for 2024E is expected to be 1.24 billion RMB, a 20% YoY increase [4] - Gross margin is expected to remain stable at 45% from 2024E to 2026E [4] - In H1 2024, the company's revenue grew 10.4% YoY to 7.2 billion RMB, while net profit grew 13% YoY to 750 million RMB [6] - The sales expense ratio increased by 0.3 percentage points to 23.5% in H1 2024, while the management expense ratio rose by 0.2 percentage points to 10.4% [7] - Gross margin improved by 3.1 percentage points to 46.0% in H1 2024, with net margin increasing to 10.4% [7] Retail Performance - In Q3 2024, the main brand's retail sales grew at a mid-single-digit rate, with children's wear growing at a low double-digit rate [2] - Saucony's retail sales grew over 50% YoY in Q3 2024 [2] - Online sales grew at a double-digit rate, while offline sales saw slight growth due to weather-related disruptions [2] - Retail sales improved in Q4, with double-digit growth during the National Day holiday and Double Eleven shopping festival [2] - The company's stock-to-sales ratio remained stable at around 4 months as of September 2024 [2] - The main brand's discount rate remained at 7.5% off, consistent with previous quarters [2] Strategic Focus - The company is focusing on its core running business and optimizing its multi-brand portfolio [3] - The divestment of the K&P brand is expected to improve profitability, with the brand's impact on 2024 performance limited to a Q1 loss of $9 million [3] - The company plans to expand Saucony's presence in high-tier cities, with a new concept store opening in Shenzhen in September 2024 [2] - The company is confident in achieving over 50% growth in its professional sports segment for the full year [2]
特步国际：主品牌运营质量稳健，专业运动表现亮眼